Search Engine Optimization

Do you need an SEO?

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SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Review of your site content or structure</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Content development</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Management of online business development campaigns</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Keyword research</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">SEO training</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Expertise in specific markets and geographies.</li>
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Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted as "Ads" or "Sponsored") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as <a href="http://www.google.com/webmasters/tools" style="color: #7759ae; text-decoration-line: none;">Search Console</a>, the official <a href="http://googlewebmastercentral.blogspot.com/" style="color: #7759ae; text-decoration-line: none;">Webmaster Central blog</a>, and our <a href="http://www.google.com/support/forum/p/webmasters?" style="color: #7759ae; text-decoration-line: none;">discussion forum</a> can provide you with a great deal of information about how to optimize your site for organic search.</div>
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Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/answer.py?answer=35769" style="color: #7759ae; text-decoration-line: none;">Google Webmaster Guidelines</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/answer.py?answer=70897" style="color: #7759ae; text-decoration-line: none;">Google 101: How Google crawls, indexes and serves the web.</a></li>
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If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.</div>
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Some useful questions to ask an SEO include:</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Can you show me examples of your previous work and share some success stories?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Do you follow the Google Webmaster Guidelines?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Do you offer any online marketing services or advice to complement your organic search business?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">What kind of results do you expect to see, and in what timeframe? How do you measure your success?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">What's your experience in my industry?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">What's your experience in my country/city?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">What's your experience developing international sites?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">What are your most important SEO techniques?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">How long have you been in business?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?</li>
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While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:</div>
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One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.</div>
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Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.</div>
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If you feel that you were deceived by an SEO in some way, you may want to report it.</div>
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In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: <a href="http://www.ftc.gov/" style="color: #7759ae; text-decoration-line: none;">http://www.ftc.gov/</a> and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:</div>
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Federal Trade Commission<br />CRC-240<br />Washington, D.C. 20580</blockquote>
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If your complaint is against a company in a country other than the United States, please file it at <a href="http://www.econsumer.gov/" style="color: #7759ae; text-decoration-line: none;">http://www.econsumer.gov/</a>.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>Be wary of SEO firms and web consultants or agencies that send you email out of the blue.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
Amazingly, we get these spam emails too:</div>
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<em>"Dear google.com,<br />I visited your website and noticed that you are not listed in most of the major search engines and directories..."</em></blockquote>
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Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>No one can guarantee a #1 ranking on Google.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our <a href="http://www.google.com/addurl/?continue=/addurl" style="color: #7759ae; text-decoration-line: none;">Add URL</a> page or by submitting a <a href="https://support.google.com/webmasters/answer/156184" style="color: #7759ae; text-decoration-line: none;">Sitemap</a> and you can do this yourself at no cost whatsoever.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>Be careful if a company is secretive or won't clearly explain what they intend to do.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>You should never have to link to an SEO.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>Choose wisely.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: <a href="http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html" style="color: #7759ae; text-decoration-line: none;">http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html</a>. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>Be sure to understand where the money goes.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>What are the most common abuses a website owner is likely to encounter?</strong></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>What are some other things to look out for?</strong><div style="margin-bottom: 12px; margin-top: 4px;">
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">owns shadow domains</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">puts links to their other clients on doorway pages</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">offers to sell keywords in the address bar</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">doesn't distinguish between actual search results and ads that appear on search results pages</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">guarantees ranking, but only on obscure, long keyword phrases you would get anyway</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">operates with multiple aliases or falsified WHOIS info</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">gets traffic from "fake" search engines, spyware, or scumware</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">has had domains removed from Google's index or is not itself listed in Google</li>
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Do you need an SEO?

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big ...

What is SEO

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SEO stands for <b style="box-sizing: border-box;">S</b>earch <b style="box-sizing: border-box;">E</b>ngine <b style="box-sizing: border-box;">O</b>ptimization. SEO is all about optimizing a website for search engines. SEO is a technique for:</div>
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designing and developing a website to rank well in search engine results.</div>
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improving the volume and quality of traffic to a website from search engines.</div>
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marketing by understanding how search algorithms work, and what human visitors might search.</div>
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SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.</div>
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If you plan to do some basic SEO, it is essential that you understand how search engines work.</div>
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How Search Engine Works?</h2>
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Search engines perform several activities in order to deliver search results.</div>
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<b style="box-sizing: border-box;">Crawling</b> - Process of fetching all the web pages linked to a website. This task is performed by a software, called a <b style="box-sizing: border-box;">crawler</b> or a <b style="box-sizing: border-box;">spider</b> (or Googlebot, in case of Google).</div>
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<b style="box-sizing: border-box;">Indexing</b> - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.</div>
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<b style="box-sizing: border-box;">Processing</b> - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.</div>
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<b style="box-sizing: border-box;">Calculating Relevancy</b> - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.</div>
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<b style="box-sizing: border-box;">Retrieving Results</b> - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.</div>
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Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.</div>
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Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.</div>
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What is SEO Copywriting?</h2>
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SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.</div>
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Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.</div>
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The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings.</div>
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What is Search Engine Rank?</h2>
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When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.</div>
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SEO is the process of designing and developing a website to attain a high rank in search engine results.</div>
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What is On-Page and Off-page SEO?</h2>
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Conceptually, there are two ways of optimization:</div>
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<b style="box-sizing: border-box;">On-Page SEO</b> - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.</div>
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<b style="box-sizing: border-box;">Off-Page SEO</b> - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.</div>
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What is SEO

SEO stands for S earch E ngine O ptimization. SEO is all about optimizing a website for search engines. SEO is a technique for: desig...

Web Site Domain

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When you start thinking of doing a business through internet, the first thing that you think about is your website domain name. Before you choose a domain name, you should consider the following:</div>
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Who would be your target audience?</div>
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What you intend to sell to them. Is it a tangible item or just text content?</div>
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What will make your business idea unique or different from everything else that is already avilable in the market?</div>
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Many people think it is important to have keywords in a domain. Keywords in the domain name are usually important, but it usually can be done while keeping the domain name short, memorable, and free of hyphens.</div>
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Using keywords in your domain name gives you a strong competitive advantage over your competitors. Having your keywords in your domain name can increase click-through-rates on search engine listings and paid ads as well as make it easier to use your keywords in get keyword rich descriptive inbound links.</div>
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Avoid buying long and confusing domain names. Many people separate the words in their domain names using either dashes or hyphens. In the past, the domain name itself was a significant ranking factor but now search engines have advanced features and it is not a very significant factor anymore.</div>
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Keep two to three words in your domain name that will be easy to memorize. Some of the most notable websites do a great job of branding by creating their own word. Few examples are eBay, Yahoo!, Expedia, Slashdot, Fark, Wikipedia, Google, etc.</div>
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You should be able to say it over the telephone once, and the other person should know how to spell it, and they should be able to guess what you sell.</div>
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Guru Mantra</h2>
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Finally, you should be able to answer the following questions:</div>
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Why do you want to build your website?</div>
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Why should people buy off your site and not from other site?</div>
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What makes you different from others?</div>
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Who are your target audience and what do you intend to sell?</div>
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List 5 to 10 websites that you think are amazing. Now think why they are amazing.</div>
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Create 5 different domain names. Make at least 1 of them funny. Tell them to half a dozen people and see which ones are the most memorable. You will get more honest feedback if the people do not know you well.</div>
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Buy your domain name that is catchy, memorable, and relevant to your business.</div>
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Web Site Domain

When you start thinking of doing a business through internet, the first thing that you think about is your website domain name. Before you ...

Design & Layout

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The website design and layout gives the first impression about your site. There are sites which are too fancy and regular net surfers just reach those sites and come out even without creating a single click.</div>
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Search engines are very smart but after all, they are software and not human being, who can read the content of their interest. If you make your site too complicated, then the search engine would not be able to parse the content of your site properly, and finally indexing would not be efficient, which results in a low rank.</div>
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The actual page content should have a keyword density of about 10% and should weigh in at about 200 words - but there are as many opinions about this as there are SEO experts. Some say, keyword density should be 5% and some say it should be 20%. You can go with 10% which is good enough.</div>
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Here are a few guidelines that you should keep in mind while designing a web page.</div>
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You should have more text content than HTML elements.</div>
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No frames. They are the enemies of search engines, and search engines are enemies of frames.</div>
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No ads if possible. Because most of the ads use Java-Script which is not advised to be used.</div>
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No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop-down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page.</div>
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Do not put anything in the page topic that does not fit perfectly.</div>
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No unnecessary directories. Keep your files as close to the root as possible.</div>
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No fancy stuff (Flash, Splash, Animated Gifs, Rollovers, etc.) unless absolutely necessary.</div>
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Design & Layout

The website design and layout gives the first impression about your site. There are sites which are too fancy and regular net surfers just ...