Search Engine Optimization

What is Search Engine Optimization (SEO)?

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What is Search Engine Optimization (SEO)?</h2>
SEO is a marketing discipline focused on growing visibility in 
organic (non-paid) search engine results. SEO encompasses both the 
technical and creative elements required to improve rankings, drive 
traffic, and increase awareness in search engines. There are many 
aspects to SEO, from the words on your page to the way other sites link
 to you on the web. Sometimes SEO is simply a matter of making sure your
 site is structured in a way that search engines understand.<br />

SEO isn't just about building search engine-friendly websites. 
It's about making your site better for people too. At Moz we believe 
these principles go hand-in-hand.<br />

This guide is designed to describe all areas of SEO—from finding 
the terms and phrases (keywords) that  generate traffic to your website,
 to making your site friendly to search engines, to building links and 
marketing the unique value of your site. If you are confused about this 
stuff, you are not alone, and we're here to help.<br />

<img _cdn="true" alt="Search Engine Market Share" src="https://dc8hdnsmzapvm.cloudfront.net/assets/images/beginners/monkeys.png?3de8da1" />
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<h2>
Why does my website need SEO?</h2>
The majority of web traffic is driven by the major commercial search engines, <a href="http://www.google.com/">Google</a>, <a href="http://www.bing.com/">Bing</a>, and <a href="http://www.yahoo.com/">Yahoo!</a>.
 Although social media and other types of traffic can generate visits to
 your website, search engines are the primary method of navigation for 
most Internet users. This is true whether your site provides content, 
services, products, information, or just about anything else. <br />

Search engines are unique in that they provide targeted traffic—people looking for what you  offer. Search engines are the roadways
 that make this happen. If search engines cannot find your site, or add 
your content to their databases, you miss out on incredible 
opportunities to drive traffic to your site.<br />

<strong>Search queries</strong>—the words that users type into 
the search box—carry extraordinary value. Experience has shown that 
search engine traffic can make (or break) an organization's success. 
Targeted traffic to a website can provide publicity, revenue, and 
exposure like no other channel of marketing. Investing in SEO can have 
an exceptional rate of return compared to other types of marketing and 
promotion.<br />

<h2>
Why can't the search engines figure out my site without SEO?</h2>
Search engines are smart, but they still need help. The major 
engines are always working to improve their technology to crawl the web 
more deeply and return better results to users. However, there is  a 
limit to how search engines can operate. Whereas <a href="https://moz.com/products/pro" target="_blank">the right SEO</a>
 can net you thousands of visitors and increased attention, the wrong 
moves can hide or bury your site deep in the search results where 
visibility is minimal. <br />

In addition to making content available to search engines, SEO  
also helps boost rankings so that content  will be placed where 
searchers will more readily find it. The Internet is becoming 
increasingly competitive, and those companies who perform SEO will have a
 decided advantage in visitors and customers. <br />

<h2>
Can I do SEO for myself?</h2>
The world of SEO is  complex, but most people can easily 
understand the basics. Even a small amount of knowledge can make a big 
difference. Free SEO education is widely available on the web, including
 in guides like this. Combine this with a little practice and you are 
well on your way to becoming a guru.<br />

Depending on your time commitment, your willingness to learn, and
 the complexity of your website(s), you may decide you need an expert to
 handle things for you. Firms that practice SEO can vary; some have a 
highly specialized focus, while others take a broader and more general 
approach.<br />

In any case, it's good to have a firm grasp of the core concepts. <br />

<h2>
How much of this article do I need to read?</h2>
If you are serious about improving search traffic and are unfamiliar with SEO, <strong>we recommend reading this guide front-to-back</strong>. We've tried to make it as concise as possible and easy to understand. There's a printable PDF version for those who'd prefer, and dozens of linked-to resources on other sites and pages that are also worthy of your attention.<br />

<br />
    Each section of this guide is important to understanding the most effective practices of search engine optimization.

What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine...

Useful Resources

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The following resources contain additional information on SEO. Please use them to get more in-depth knowledge on this topic.</div>
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Useful Links on SEO</h2>
<ul class="list" style="box-sizing: border-box; color: #313131; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 22px;">
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<a href="http://www.google.com/support/webmasters/bin/answer.py?answer=35769" rel="nofollow" style="box-sizing: border-box; color: rgb(252, 161, 3) !important; outline: none !important; text-decoration: none;" target="_blank">Google Webmaster Guidelines</a> - A list of guidelines which will help you to optimize your site for googlebot.</div>
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<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<a href="http://en.wikipedia.org/wiki/Search_engine_optimization" rel="nofollow" style="box-sizing: border-box; color: rgb(252, 161, 3) !important; outline: none !important; text-decoration: none;" target="_blank">SEO Article from Wikipedia</a> - A nice article on SEO from Wikipedia. It has other useful links as well.</div>
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<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<a href="http://www.seopros.org/" rel="nofollow" style="box-sizing: border-box; color: rgb(252, 161, 3) !important; outline: none !important; text-decoration: none;" target="_blank">SEO Professionals</a> - This is is non-profit organization of search engine marketers founded in April, 2001.</div>
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<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<a href="http://en.wikipedia.org/wiki/Category:Search_engine_optimization" rel="nofollow" style="box-sizing: border-box; color: rgb(252, 161, 3) !important; outline: none !important; text-decoration: none;" target="_blank">Wiki Page for SEO related Concepts</a> - Find many other concepts related to SEO.</div>
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<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<a href="http://www.seoresourcedirectory.com/" rel="nofollow" style="box-sizing: border-box; color: rgb(252, 161, 3) !important; outline: none !important; text-decoration: none;" target="_blank">SEO Resource Directory</a> - A list of various useful SEO resources.</div>
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</ul>
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Useful Tools for SEO</h2>
<ul class="list" style="box-sizing: border-box; color: #313131; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 22px;">
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<a href="http://www.webconfs.com/search-engine-spider-simulator.php" style="box-sizing: border-box; color: rgb(252, 161, 3) !important; outline: none !important; text-decoration: none;" target="_blank">Search Engine Spider Simulator</a> - Check how your site will be crawled by a search engine web crawler.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<a href="http://www.webconfs.com/keyword-density-checker.php" style="box-sizing: border-box; color: rgb(252, 161, 3) !important; outline: none !important; text-decoration: none;" target="_blank">Keyword Density Checker</a> - Check your keyowrds density on your web page using this outstanding tool.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<a href="http://www.google.com/webhp?complete=1&hl=en" style="box-sizing: border-box; color: rgb(252, 161, 3) !important; outline: none !important; text-decoration: none;" target="_blank">Keyword Suggestion Tool</a> - A tool from google which suggest you various keywords when you type a word.</div>
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<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<a href="http://validator.w3.org/" style="box-sizing: border-box; color: rgb(252, 161, 3) !important; outline: none !important; text-decoration: none;" target="_blank">HTML/XHTML Validator</a> - Check if your site is compliance to W3C standard or not.</div>
</li>
</ul>
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Useful Books on SEO</h2>
<ul id="books" style="box-sizing: border-box; color: #313131; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 22px; list-style-type: none; margin: 0px; padding: 2px; width: 604px;">
<li style="border: 1px solid rgb(221, 221, 221); box-sizing: border-box; float: left; line-height: 24px; margin: 2px; padding: 10px; width: 192px;"><a href="http://www.amazon.com/exec/obidos/ASIN/1460908511/httpwwwtuto0a-20" rel="nofollow" style="box-sizing: border-box; color: black; outline: none !important; text-decoration: none;" target="_blank"><img alt="SEO Made Simple (Second Edition)" src="http://ecx.images-amazon.com/images/I/51oVW4YIInL.jpg" style="box-sizing: border-box; display: block; height: 200px; margin-left: auto; margin-right: auto; max-width: 100%; padding-bottom: 4px; vertical-align: middle; width: 150px;" /></a></li>
<li style="border: 1px solid rgb(221, 221, 221); box-sizing: border-box; float: left; line-height: 24px; margin: 2px; padding: 10px; width: 192px;"><a href="http://www.amazon.com/exec/obidos/ASIN/0470902590/httpwwwtuto0a-20" rel="nofollow" style="box-sizing: border-box; color: black; outline: none !important; text-decoration: none;" target="_blank"><img alt="Search Engine Optimization (SEO): An Hour a Day" src="http://ecx.images-amazon.com/images/I/41gAUNOIfWL.jpg" style="box-sizing: border-box; display: block; height: 200px; margin-left: auto; margin-right: auto; max-width: 100%; padding-bottom: 4px; vertical-align: middle; width: 150px;" /></a></li>
<li style="border: 1px solid rgb(221, 221, 221); box-sizing: border-box; float: left; line-height: 24px; margin: 2px; padding: 10px; width: 192px;"><a href="http://www.amazon.com/exec/obidos/ASIN/1449304214/httpwwwtuto0a-20" rel="nofollow" style="box-sizing: border-box; color: black; outline: none !important; text-decoration: none;" target="_blank"><img alt="The Art of SEO" src="http://ecx.images-amazon.com/images/I/41dA2coad1L.jpg" style="box-sizing: border-box; display: block; height: 200px; margin-left: auto; margin-right: auto; max-width: 100%; padding-bottom: 4px; vertical-align: middle; width: 150px;" /></a></li>
<li style="border: 1px solid rgb(221, 221, 221); box-sizing: border-box; float: left; line-height: 24px; margin: 2px; padding: 10px; width: 192px;"><a href="http://www.amazon.com/exec/obidos/ASIN/0789741032/httpwwwtuto0a-20" rel="nofollow" style="box-sizing: border-box; color: black; outline: none !important; text-decoration: none;" target="_blank"><img alt="Outsmarting Google: SEO Secrets to Winning New Business" src="http://ecx.images-amazon.com/images/I/41yx0-GC77L.jpg" style="box-sizing: border-box; display: block; height: 200px; margin-left: auto; margin-right: auto; max-width: 100%; padding-bottom: 4px; vertical-align: middle; width: 150px;" /></a></li>
<li style="border: 1px solid rgb(221, 221, 221); box-sizing: border-box; float: left; line-height: 24px; margin: 2px; padding: 10px; width: 192px;"><a href="http://www.amazon.com/exec/obidos/ASIN/0470554185/httpwwwtuto0a-20" rel="nofollow" style="box-sizing: border-box; color: black; outline: none !important; text-decoration: none;" target="_blank"><img alt="Search Engine Optimization (SEO) Secrets" src="http://ecx.images-amazon.com/images/I/51GQ1QmehwL.jpg" style="box-sizing: border-box; display: block; height: 200px; margin-left: auto; margin-right: auto; max-width: 100%; padding-bottom: 4px; vertical-align: middle; width: 150px;" /></a></li>
<li style="border: 1px solid rgb(221, 221, 221); box-sizing: border-box; float: left; line-height: 24px; margin: 2px; padding: 10px; width: 192px;"><a href="http://www.amazon.com/exec/obidos/ASIN/1118024419/httpwwwtuto0a-20" rel="nofollow" style="box-sizing: border-box; color: #016c22; outline-offset: -2px; outline: -webkit-focus-ring-color auto 5px; text-decoration: none;" target="_blank"><img alt="Search Engine Optimization All-in-One For Dummies" src="http://ecx.images-amazon.com/images/I/51dNJlJOVPL.jpg" style="box-sizing: border-box; display: block; height: 200px; margin-left: auto; margin-right: auto; max-width: 100%; padding-bottom: 4px; vertical-align: middle; width: 150px;" /></a></li>
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Useful Resources

The following resources contain additional information on SEO. Please use them to get more in-depth knowledge on this topic. Useful Links...

What is SEO

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SEO stands for <b style="box-sizing: border-box;">S</b>earch <b style="box-sizing: border-box;">E</b>ngine <b style="box-sizing: border-box;">O</b>ptimization. SEO is all about optimizing a website for search engines. SEO is a technique for:</div>
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<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
designing and developing a website to rank well in search engine results.</div>
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improving the volume and quality of traffic to a website from search engines.</div>
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marketing by understanding how search algorithms work, and what human visitors might search.</div>
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SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text.</div>
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If you plan to do some basic SEO, it is essential that you understand how search engines work.</div>
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How Search Engine Works?</h2>
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Search engines perform several activities in order to deliver search results.</div>
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<b style="box-sizing: border-box;">Crawling</b> - Process of fetching all the web pages linked to a website. This task is performed by a software, called a <b style="box-sizing: border-box;">crawler</b> or a <b style="box-sizing: border-box;">spider</b> (or Googlebot, in case of Google).</div>
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<b style="box-sizing: border-box;">Indexing</b> - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.</div>
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<b style="box-sizing: border-box;">Processing</b> - When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.</div>
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<b style="box-sizing: border-box;">Calculating Relevancy</b> - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.</div>
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<b style="box-sizing: border-box;">Retrieving Results</b> - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.</div>
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Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.</div>
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Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.</div>
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What is SEO Copywriting?</h2>
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SEO Copywriting is the technique of writing viewable text on a web page in such a way that it reads well for the surfer, and also targets specific search terms. Its purpose is to rank highly in the search engines for the targeted search terms.</div>
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Along with viewable text, SEO copywriting usually optimizes other on-page elements for the targeted search terms. These include the Title, Description, Keywords tags, headings, and alternative text.</div>
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The idea behind SEO copywriting is that search engines want genuine content pages and not additional pages often called "doorway pages" that are created for the sole purpose of achieving high rankings.</div>
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What is Search Engine Rank?</h2>
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When you search any keyword using a search engine, it displays thousands of results found in its database. A page ranking is measured by the position of web pages displayed in the search engine results. If a search engine is putting your web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.</div>
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SEO is the process of designing and developing a website to attain a high rank in search engine results.</div>
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What is On-Page and Off-page SEO?</h2>
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Conceptually, there are two ways of optimization:</div>
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<b style="box-sizing: border-box;">On-Page SEO</b> - It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc.</div>
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<b style="box-sizing: border-box;">Off-Page SEO</b> - It includes link building, increasing link popularity by submitting open directories, search engines, link exchange, etc.</div>
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What is SEO

SEO stands for S earch E ngine O ptimization. SEO is all about optimizing a website for search engines. SEO is a technique for: desig...