Search Engine Optimization

Do you need an SEO?

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SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Review of your site content or structure</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Content development</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Management of online business development campaigns</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Keyword research</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">SEO training</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Expertise in specific markets and geographies.</li>
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Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted as "Ads" or "Sponsored") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as <a href="http://www.google.com/webmasters/tools" style="color: #7759ae; text-decoration-line: none;">Search Console</a>, the official <a href="http://googlewebmastercentral.blogspot.com/" style="color: #7759ae; text-decoration-line: none;">Webmaster Central blog</a>, and our <a href="http://www.google.com/support/forum/p/webmasters?" style="color: #7759ae; text-decoration-line: none;">discussion forum</a> can provide you with a great deal of information about how to optimize your site for organic search.</div>
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Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/answer.py?answer=35769" style="color: #7759ae; text-decoration-line: none;">Google Webmaster Guidelines</a></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><a href="https://support.google.com/webmasters/answer/answer.py?answer=70897" style="color: #7759ae; text-decoration-line: none;">Google 101: How Google crawls, indexes and serves the web.</a></li>
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If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.</div>
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Some useful questions to ask an SEO include:</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Can you show me examples of your previous work and share some success stories?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Do you follow the Google Webmaster Guidelines?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">Do you offer any online marketing services or advice to complement your organic search business?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">What kind of results do you expect to see, and in what timeframe? How do you measure your success?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">What's your experience in my industry?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">What's your experience in my country/city?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">What's your experience developing international sites?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">What are your most important SEO techniques?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">How long have you been in business?</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?</li>
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While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:</div>
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One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO.</div>
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Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.</div>
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If you feel that you were deceived by an SEO in some way, you may want to report it.</div>
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In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: <a href="http://www.ftc.gov/" style="color: #7759ae; text-decoration-line: none;">http://www.ftc.gov/</a> and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:</div>
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Federal Trade Commission<br />CRC-240<br />Washington, D.C. 20580</blockquote>
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If your complaint is against a company in a country other than the United States, please file it at <a href="http://www.econsumer.gov/" style="color: #7759ae; text-decoration-line: none;">http://www.econsumer.gov/</a>.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>Be wary of SEO firms and web consultants or agencies that send you email out of the blue.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
Amazingly, we get these spam emails too:</div>
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<em>"Dear google.com,<br />I visited your website and noticed that you are not listed in most of the major search engines and directories..."</em></blockquote>
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Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>No one can guarantee a #1 ranking on Google.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our <a href="http://www.google.com/addurl/?continue=/addurl" style="color: #7759ae; text-decoration-line: none;">Add URL</a> page or by submitting a <a href="https://support.google.com/webmasters/answer/156184" style="color: #7759ae; text-decoration-line: none;">Sitemap</a> and you can do this yourself at no cost whatsoever.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>Be careful if a company is secretive or won't clearly explain what they intend to do.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>You should never have to link to an SEO.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>Choose wisely.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO: <a href="http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html" style="color: #7759ae; text-decoration-line: none;">http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html</a>. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>Be sure to understand where the money goes.</strong><div style="margin-bottom: 12px; margin-top: 4px;">
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>What are the most common abuses a website owner is likely to encounter?</strong></li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;"><strong>What are some other things to look out for?</strong><div style="margin-bottom: 12px; margin-top: 4px;">
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:</div>
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<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">owns shadow domains</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">puts links to their other clients on doorway pages</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">offers to sell keywords in the address bar</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">doesn't distinguish between actual search results and ads that appear on search results pages</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">guarantees ranking, but only on obscure, long keyword phrases you would get anyway</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">operates with multiple aliases or falsified WHOIS info</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">gets traffic from "fake" search engines, spyware, or scumware</li>
<li style="list-style-type: none; margin: 4px 0px; padding-left: 16px;">has had domains removed from Google's index or is not itself listed in Google</li>
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Do you need an SEO?

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big ...

24 Simple and Free SEO Tools to Instantly Improve Your Marketing

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Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference <a href="http://blog.bufferapp.com/free-twitter-tools" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" title="The Big List of Twitter Tools: 59 Free Twitter Tools and Apps to Fit Any Need">a good tool</a> can make – and the extra time it takes to get work done without a helpful tool.</div>
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Fast-forward to online marketing. <span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">How can you work smarter and faster with SEO? </span></div>
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It starts with having <a href="https://blog.bufferapp.com/free-marketing-tools" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" title="29 Free Internet Tools To Improve Your Marketing Starting Today">the right tools</a>.</div>
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I’ve collected a big sampling of the best free SEO tools on the market—tools with a wide variety of uses and covering a number of common needs. These tools are fast, free, and easy-to-use. I hope you find one or two (or twenty) you can put to good use, today.</div>
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24 Free and Easy SEO Tools</h2>
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1. <a href="https://developers.google.com/speed/pagespeed/insights/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Google PageSpeed Insights</a></h3>
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<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Check the speed and usability of your site on multiple devices</span></div>
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Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/pagespeed.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="pagespeed test" class="alignnone wp-image-9687" data-attachment-id="9687" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="pagespeed test" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/pagespeed.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/pagespeed-236x300.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/pagespeed.png" data-orig-size="598,760" data-permalink="https://blog.bufferapp.com/free-seo-tools/pagespeed" height="514" sizes="(max-width: 405px) 100vw, 405px" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/pagespeed.png" srcset="https://blog.bufferapp.com/wp-content/uploads/2014/08/pagespeed.png 598w, https://blog.bufferapp.com/wp-content/uploads/2014/08/pagespeed-236x300.png 236w" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="405" /></a></div>
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<em style="background: transparent; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> Alternatives: <a href="http://tools.pingdom.com/fpt/" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Pingdom</a>, <a href="http://www.webpagetest.org/" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">WebPageTest</a>, and <a href="http://gtmetrix.com/" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">GTmetrix</a></em></div>
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2. <a href="https://moz.com/local/search" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Moz Local Listing Score</a></h3>
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<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">See how your local business looks online</span></div>
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Moz crunches data from more than 15 different sources—including Google, Foursquare, and Facebook—to score your brick-and-mortar business on <a href="https://moz.com/local/search" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">how it looks online</a>. Results come complete with actionable fixes for inconsistent or incomplete listings.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/local-listing-score.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="local listing score" class="alignnone size-large wp-image-9686" data-attachment-id="9686" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="local listing score" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/local-listing-score-800x630.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/local-listing-score-300x236.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/local-listing-score.png" data-orig-size="1984,1562" data-permalink="https://blog.bufferapp.com/free-seo-tools/local-listing-score" height="806" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/local-listing-score-1024x806.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
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3. <a href="http://keywordtool.io/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Keywordtool.io</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">700+ keyword ideas based on a single keyword</span></div>
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Enter a keyword, and the Keyword Tool provides a huge handful of long-tail keyword opportunities, organized alphabetically.</div>
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<img alt="keywordtool.io" class="alignnone size-full wp-image-9695" data-attachment-id="9695" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="keywordtool.io" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.30.12-AM.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.30.12-AM-251x300.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.30.12-AM.png" data-orig-size="650,776" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2014-08-23-at-9-30-12-am" height="776" sizes="(max-width: 650px) 100vw, 650px" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.30.12-AM.png" srcset="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.30.12-AM.png 650w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.30.12-AM-251x300.png 251w" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="650" /></div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<em style="background: transparent; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Alternative: <a href="http://ubersuggest.org/" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Übersuggest</a></em></div>
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4. <a href="http://analytics.google.com/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Google Analytics</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Complete web stats and search insights</span></div>
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In addition to tracking pretty much every bit of traffic you could imagine on your website, Analytics also surfaces many keyword insights as to which terms people use to land on your pages.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/analytics.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="analytics" class="alignnone wp-image-9701" data-attachment-id="9701" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="analytics" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/analytics-800x380.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/analytics-300x143.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/analytics.png" data-orig-size="854,406" data-permalink="https://blog.bufferapp.com/free-seo-tools/analytics-4" height="270" sizes="(max-width: 567px) 100vw, 567px" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/analytics.png" srcset="https://blog.bufferapp.com/wp-content/uploads/2014/08/analytics.png 854w, https://blog.bufferapp.com/wp-content/uploads/2014/08/analytics-300x143.png 300w, https://blog.bufferapp.com/wp-content/uploads/2014/08/analytics-768x365.png 768w, https://blog.bufferapp.com/wp-content/uploads/2014/08/analytics-800x380.png 800w" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="567" /></a></div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<em style="background: transparent; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Alternative: <a href="http://piwik.org/" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Piwik</a></em></div>
<h3 style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "Open Sans Condensed", sans-serif; font-size: 28px; margin: 30px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline;">
5. <a href="https://www.google.com/webmasters/tools/home?hl=en" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Google Webmaster Tools</a> + <a href="http://www.bing.com/toolbox/webmaster" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Bing Webmaster Tools</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Constant website analysis, alerts, and error reports</span></div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.</div>
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Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website, you can add the webmaster code automatically through <a href="http://blog.bufferapp.com/best-wordpress-plugins" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;" title="20 WordPress Plugins You Can Install Today for Easier Sharing, Better Posting, and a More Powerful Blog">a plugin</a> like <a href="http://wordpress.org/plugins/jetpack/" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Jetpack</a> or <a href="https://yoast.com/wordpress/plugins/seo/" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Yoast</a>.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/webmaster-tools.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="webmaster tools" class="alignnone wp-image-9702" data-attachment-id="9702" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="webmaster tools" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/webmaster-tools.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/webmaster-tools-296x300.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/webmaster-tools.png" data-orig-size="624,632" data-permalink="https://blog.bufferapp.com/free-seo-tools/webmaster-tools" height="349" sizes="(max-width: 345px) 100vw, 345px" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/webmaster-tools.png" srcset="https://blog.bufferapp.com/wp-content/uploads/2014/08/webmaster-tools.png 624w, https://blog.bufferapp.com/wp-content/uploads/2014/08/webmaster-tools-296x300.png 296w, https://blog.bufferapp.com/wp-content/uploads/2014/08/webmaster-tools-60x60.png 60w" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="345" /></a></div>
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6. <a href="http://moz.com/researchtools/ose" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Open Site Explorer</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Comprehensive link analysis</span></div>
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The free version of Open Site Explorer gives you a quick look a full range of link analysis, including a look at the most impactful links coming your way and your most linked-to pages.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/open-site-explorer-buffer.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="open site explorer buffer" class="alignnone size-large wp-image-9684" data-attachment-id="9684" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="open site explorer buffer" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/open-site-explorer-buffer-800x312.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/open-site-explorer-buffer-300x117.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/open-site-explorer-buffer.png" data-orig-size="1950,760" data-permalink="https://blog.bufferapp.com/free-seo-tools/open-site-explorer-buffer" height="399" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/open-site-explorer-buffer-1024x399.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
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7. <a href="http://adwords.google.com/keywordplanner" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Google Keyword Planner</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Know what people search for</span></div>
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Enter a keyword or group of keywords into the tool, and Google will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/google-keyword-planner.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="google keyword planner" class="alignnone size-large wp-image-9682" data-attachment-id="9682" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google keyword planner" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/google-keyword-planner-800x576.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/google-keyword-planner-300x216.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/google-keyword-planner.png" data-orig-size="1476,1062" data-permalink="https://blog.bufferapp.com/free-seo-tools/google-keyword-planner" height="736" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/google-keyword-planner-1024x736.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
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8. <a href="http://google.com/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Google.com</a> in an Incognito Window</h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Discover auto-fill opportunities</span></div>
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Searching Google.com in an incognito window will bring up that all-familiar list of autofill options, many of which can help guide your keyword research. The incognito ensures that any customized search data Google stores when you’re signed in gets left out. Incognito may also be helpful to see where you truly rank on a results page for a certain term.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/social-media-search-Google.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="social media search Google" class="alignnone size-large wp-image-9683" data-attachment-id="9683" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="social media search Google" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/social-media-search-Google-800x163.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/social-media-search-Google-300x61.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/social-media-search-Google.png" data-orig-size="1570,320" data-permalink="https://blog.bufferapp.com/free-seo-tools/social-media-search-google" height="208" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/social-media-search-Google-1024x208.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
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9. <a href="http://www.google.com/trends/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Google Trends</a></h3>
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<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Changes in search volume for key terms</span></div>
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A quick browse or search through Google Trends can show you the hockey-stick rise of potential terms and SEO opportunities for your content.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/google-trends-schedule-social-media.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="google trends schedule social media" class="alignnone size-large wp-image-9681" data-attachment-id="9681" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="google trends schedule social media" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/google-trends-schedule-social-media-800x508.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/google-trends-schedule-social-media-300x190.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/google-trends-schedule-social-media.png" data-orig-size="1582,1004" data-permalink="https://blog.bufferapp.com/free-seo-tools/google-trends-schedule-social-media" height="649" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/google-trends-schedule-social-media-1024x649.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
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10. <a href="http://www.quicksprout.com/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">QuickSprout Website Analyzer</a></h3>
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<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Full analysis of your website</span></div>
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The QuickSprout tool does a comprehensive look at just about everything: SEO optimization, speed, tags, keywords, social, links, and even competitor comparisons.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.29-AM.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="quicksprout tool" class="alignnone size-full wp-image-9697" data-attachment-id="9697" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="quicksprout tool" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.29-AM.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.29-AM-300x276.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.29-AM.png" data-orig-size="714,656" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2014-08-23-at-9-49-29-am" height="656" sizes="(max-width: 714px) 100vw, 714px" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.29-AM.png" srcset="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.29-AM.png 714w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.29-AM-300x276.png 300w" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="714" /></a></div>
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11. <a href="http://schema-creator.org/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Schema Creator</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Uber-customize the way your search results appear</span></div>
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Create custom code so that your reviews, events, organizations, and people are displayed the way you want on search pages. Once you’ve created your schema code, copy and paste to your website, or try <a href="http://schema-creator.org/wordpress.php" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">the free WordPress plugin</a> for an even easier implementation.</div>
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Here’s an example of schema in action:</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/review.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="review" class="alignnone size-full wp-image-9689" data-attachment-id="9689" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="review" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/review.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/review-300x52.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/review.png" data-orig-size="553,95" data-permalink="https://blog.bufferapp.com/free-seo-tools/review" height="95" sizes="(max-width: 553px) 100vw, 553px" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/review.png" srcset="https://blog.bufferapp.com/wp-content/uploads/2014/08/review.png 553w, https://blog.bufferapp.com/wp-content/uploads/2014/08/review-300x52.png 300w" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="553" /></a></div>
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12. <a href="http://www.similarweb.com/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">SimilarWeb</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">View site stats for any domain</span></div>
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Use this tool to compare traffic between two websites, a helpful tool for competitor research.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.26.48-AM.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="similarweb" class="alignnone size-large wp-image-9693" data-attachment-id="9693" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="similarweb" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.26.48-AM-800x299.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.26.48-AM-300x112.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.26.48-AM.png" data-orig-size="1414,528" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2014-08-23-at-9-26-48-am" height="382" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.26.48-AM-1024x382.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
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13. <a href="https://serps.com/tools/rank_checker" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">SERPs Rank Checker</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">See where your site ranks for certain terms</span></div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
You can run Rank Checker one of two ways: Input your keyword and your website and see where you land, or leave the website field blank to view the top-to-bottom list of results for a keyword.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/serps-rank-checker.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="serps rank checker" class="alignnone size-large wp-image-9696" data-attachment-id="9696" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="serps rank checker" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/serps-rank-checker-800x417.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/serps-rank-checker-300x156.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/serps-rank-checker.png" data-orig-size="1862,970" data-permalink="https://blog.bufferapp.com/free-seo-tools/serps-rank-checker" height="533" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/serps-rank-checker-1024x533.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
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14. <a href="http://www.xml-sitemaps.com/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">XML Sitemaps</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Build a sitemap</span></div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Webmaster Tools.</div>
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15. <a href="http://www.browseo.net/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Browseo</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">See your website the way a search engine sees it</span></div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).</div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.28.17-AM.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="robot" class="alignnone size-large wp-image-9694" data-attachment-id="9694" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="robot" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.28.17-AM-800x646.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.28.17-AM-300x242.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.28.17-AM.png" data-orig-size="1046,844" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2014-08-23-at-9-28-17-am" height="826" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.28.17-AM-1024x826.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
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16. <a href="http://seositecheckup.com/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">SEO Site Checkup</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Audit and score for your website</span></div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.51-AM.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="seo audit" class="alignnone size-large wp-image-9698" data-attachment-id="9698" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="seo audit" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.51-AM-800x310.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.51-AM-300x116.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.51-AM.png" data-orig-size="1188,460" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2014-08-23-at-9-49-51-am" height="396" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.49.51-AM-1024x396.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
<h3 style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "Open Sans Condensed", sans-serif; font-size: 28px; margin: 30px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline;">
17. <a href="http://suite.searchmetrics.com/en/research" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Searchmetrics Website Analyzer</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Performance dashboard for search and social rankings </span></div>
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The free version of the Searchmetrics report shows you a taste of how your website ranks in search and social, along with a preview of top terms.</div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-8.48.46-AM.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="Screen Shot 2014-08-23 at 8.48.46 AM" class="alignnone size-full wp-image-9690" data-attachment-id="9690" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Screen Shot 2014-08-23 at 8.48.46 AM" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-8.48.46-AM-800x418.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-8.48.46-AM-300x157.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-8.48.46-AM.png" data-orig-size="1010,528" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2014-08-23-at-8-48-46-am" height="528" sizes="(max-width: 1010px) 100vw, 1010px" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-8.48.46-AM.png" srcset="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-8.48.46-AM.png 1010w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-8.48.46-AM-300x157.png 300w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-8.48.46-AM-768x401.png 768w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-8.48.46-AM-800x418.png 800w" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1010" /></a></div>
<h3 style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: "Open Sans Condensed", sans-serif; font-size: 28px; margin: 30px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline;">
18. <a href="http://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Find Broken Links</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Discover errors on your site</span></div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
The link report from Ninja Internet Marketers combs through your whole site and highlights a number of link insights, including the internal and external links that need fixing.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.00.19-AM.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="broken links errors" class="alignnone size-large wp-image-9691" data-attachment-id="9691" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="broken links errors" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.00.19-AM-800x269.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.00.19-AM-300x101.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.00.19-AM.png" data-orig-size="1284,432" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2014-08-23-at-9-00-19-am" height="344" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-9.00.19-AM-1024x344.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
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19. <a href="https://ahrefs.com/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Ahrefs’ Site Explorer and Backlink Checker</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Complete overview of your website, pages, and links</span></div>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
A free (and substantial) sampling of what ahrefs offers, the dashboards for referring pages and inbound links are rich and informative.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/ahrefs.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="ahrefs" class="alignnone size-large wp-image-9692" data-attachment-id="9692" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="ahrefs" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/ahrefs-800x323.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/ahrefs-300x121.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/ahrefs.png" data-orig-size="1254,506" data-permalink="https://blog.bufferapp.com/free-seo-tools/ahrefs" height="413" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/ahrefs-1024x413.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="1024" /></a></div>
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20. <a href="http://www.copyscape.com/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Copyscape</a></h3>
<div style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; color: #333333; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; margin-top: 30px; outline: 0px; padding: 0px; vertical-align: baseline;">
<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Check for duplicate content</span></div>
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Enter a URL for a blogpost or website, and Copyscape can tell you where else that content exists online. You might find results that you’ll need to follow-up with to help get your SEO in order.</div>
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21. <a href="http://moz.com/tools/seo-toolbar" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Moz toolbar</a></h3>
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I’ve shied away from referencing any toolbars thus far, but the Moz toolbar is just too good to pass up. Once installed, the Moz toolbar can show you SEO insights from within Google search results pages and at any particular website.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-12.58.39-PM.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="mozbar" class="alignnone wp-image-9703" data-attachment-id="9703" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="mozbar" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-12.58.39-PM-800x386.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-12.58.39-PM-300x145.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-12.58.39-PM.png" data-orig-size="1136,548" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2014-08-23-at-12-58-39-pm" height="265" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2014-08-23-at-12.58.39-PM-1024x493.png" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="550" /></a></div>
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22. <a href="http://www.yellowpipe.com/yis/tools/robots.txt/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Robots.txt Generator</a></h3>
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Robots.txt files let the web robots know what to do with a website’s pages. When a page is disallowed in robots.txt, that’s instructions telling the robots to completely skip over those web pages. There are some exceptions in which case a robots.txt might be ignored, most notably malware robots that are looking for security issues.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.17.29-PM.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="robots.txt for seo" class="alignnone size-large wp-image-16326" data-attachment-id="16326" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="robots.txt" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.17.29-PM-800x475.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.17.29-PM-300x178.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.17.29-PM.png" data-orig-size="1482,880" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2016-05-03-at-3-17-29-pm" height="475" sizes="(max-width: 800px) 100vw, 800px" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.17.29-PM-800x475.png" srcset="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.17.29-PM-800x475.png 800w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.17.29-PM-300x178.png 300w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.17.29-PM-768x456.png 768w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.17.29-PM.png 1482w" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="800" /></a></div>
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23. <a href="https://developers.google.com/structured-data/testing-tool/" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Structured Data Testing Tool</a></h3>
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Structured data helps to provide context to the information on your page. This tool from Google uses live data to validate the structured data for any web page, or you can copy/paste code to test it.</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.38.28-PM.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="structured data testing tool screenshot" class="alignnone size-large wp-image-16327" data-attachment-id="16327" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="structured data testing tool" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.38.28-PM-800x340.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.38.28-PM-300x127.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.38.28-PM.png" data-orig-size="1884,800" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2016-05-03-at-3-38-28-pm" height="340" sizes="(max-width: 800px) 100vw, 800px" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.38.28-PM-800x340.png" srcset="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.38.28-PM-800x340.png 800w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.38.28-PM-300x127.png 300w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.38.28-PM-768x326.png 768w" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="800" /></a></div>
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24. <a href="https://www.microsoft.com/web/seo" style="background: transparent; border-bottom-color: rgb(22, 142, 234); border-bottom-style: solid; border-image: initial; border-left-color: initial; border-left-style: initial; border-right-color: initial; border-right-style: initial; border-top-color: initial; border-top-style: initial; border-width: 0px 0px 1px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Microsoft Free SEO Toolkit</a></h3>
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The Microsoft SEO Toolkit combines quite a few different tools into one. Used together, it can analyze your site and provide recommendations on how to make your site’s content more SEO-friendly, including tweaks to your sitemap and robots.txt. Sorry to all of the Apple folks, this one seems to be Windows-only!</div>
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<a href="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.54.02-PM.png" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;"><img alt="Microsoft SEO Tool" class="alignnone size-large wp-image-16328" data-attachment-id="16328" data-comments-opened="1" data-image-description="" data-image-meta="{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0"}" data-image-title="Microsoft SEO Tool" data-large-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.54.02-PM-800x408.png" data-medium-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.54.02-PM-300x153.png" data-orig-file="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.54.02-PM.png" data-orig-size="1556,794" data-permalink="https://blog.bufferapp.com/free-seo-tools/screen-shot-2016-05-03-at-3-54-02-pm" height="408" sizes="(max-width: 800px) 100vw, 800px" src="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.54.02-PM-800x408.png" srcset="https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.54.02-PM-800x408.png 800w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.54.02-PM-300x153.png 300w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.54.02-PM-768x392.png 768w, https://blog.bufferapp.com/wp-content/uploads/2014/08/Screen-Shot-2016-05-03-at-3.54.02-PM.png 1556w" style="background: transparent; border: 0px; box-sizing: border-box; height: auto; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; vertical-align: baseline;" width="800" /></a></div>
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<span style="background: transparent; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Further resources</span></h2>
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Putting together a list of free SEO tools can be a daunting task. There are hundreds out there! I aimed to grab the ones that we’ve found valuable here at Buffer and the ones you can use via the web within minutes to get some amazing insights.</div>
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If you’re interested in even more tools—like, hundreds!—here are a few places to start:</div>
<ul style="background: rgb(255, 255, 255); border: 0px; box-sizing: border-box; float: left; font-size: 14px; list-style: none outside; margin-bottom: 0px; margin-left: 15px !important; margin-right: 0px; margin-top: 10px; outline: 0px; padding: 20px 0px 25px 20px !important; vertical-align: baseline; width: 730px;">
<li style="background: transparent; border: 0px; box-sizing: border-box; color: #333333; float: left; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; list-style: disc; margin: 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline; width: 710px;"><a href="http://moz.com/blog/100-free-seo-tools" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">100 Best SEO Tools and Resources</a> – an interactive tools list, curated by Moz</li>
<li style="background: transparent; border: 0px; box-sizing: border-box; color: #333333; float: left; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; list-style: disc; margin: 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline; width: 710px;"><a href="https://docs.google.com/spreadsheet/ccc?key=0AlgVNSddFpwxdE9rbUZzVEVock5tODFOVWVqellWaWc#gid=12" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Annie Cushing’s Must-Have SEO Tools </a>– a comprehensive spreadsheet of tools categorized to over 300 common tasks</li>
<li style="background: transparent; border: 0px; box-sizing: border-box; color: #333333; float: left; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; list-style: disc; margin: 0px 0px 10px; outline: 0px; padding: 0px; vertical-align: baseline; width: 710px;"><a href="http://saijogeorge.com/best-marketing-tools/" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">SEO and Marketing Tools </a>– a collection by Saijo George</li>
<li style="background: transparent; border: 0px; box-sizing: border-box; color: #333333; float: left; font-family: Merriweather, serif; font-size: 1.8rem; line-height: 34px; list-style: disc; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline; width: 710px;"><a href="https://blog.bufferapp.com/beginners-guide-to-seo" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; line-height: 1.5; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">The Complete Beginner’s Guide to SEO</a> – an overview of what you might be able to do with these tools</li>
</ul>
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<span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Which SEO tools are your favorite?</span> Do you prefer web tools like these or browser plugins and spreadsheets?</div>
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I’d love to hear any tips you’re willing to share in the comments!</div>
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<em style="background: transparent; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Editors Note:</span> This post was originally published on <span style="background: transparent; border: 0px; box-sizing: border-box; font-weight: 700; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Aug 25, 2014 </span>– we’ve made some updates to this post to highlight some new tools that have entered the SEO scene. Are we missing your favorite tool? Let us know in the comments below <img alt="🙂" class="emoji" draggable="false" src="https://s.w.org/images/core/emoji/2.3/svg/1f642.svg" style="background: none !important; border: none !important; box-shadow: none !important; box-sizing: border-box; display: inline !important; height: auto; margin: 0px 0.07em !important; max-width: 100%; outline: 0px; padding: 0px !important; vertical-align: -0.1em !important; width: 1em !important;" /></em></div>
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<em style="background: transparent; border: 0px; box-sizing: border-box; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Image credits: <a href="http://schema-creator.org/" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Schema Creator</a>, <a href="http://startupstockphotos.com/" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Startup Stock Photos</a>, <a href="http://moz.com/tools/seo-toolbar" style="background: transparent; border: 0px; box-sizing: border-box; color: #168eea; font-size: 1.8rem; line-height: 34px; margin: 0px; outline: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;">Mozbar</a></em></div>

24 Simple and Free SEO Tools to Instantly Improve Your Marketing

Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my dispos...