Search Engine Optimization

what is SEO?

SEO is short for Search Engine Optimization, and there is nothing 
really mystical about it. You might have heard a lot about SEO and how 
it works, but basically what it is is a measurable, repeatable process 
that is used to send signals to search engines that your pages are worth
 showing in Google’s index.<br />

Basically Google uses a complex mathematical formula called an 
algorithm to give a score to every website and every search people to do
 in Google to figure out which website should rank best for what people 
are looking for. Think of the algorithm like a collection of empty 
buckets. One bucket gives you a score for the quality of your site, one 
bucket gives you a score for how many sites link to you, one bucket 
gives you a score for how people trust you. Your job is to fill up more 
buckets in the algorithm than any other website. You can affect your 
search engine ranking by having the highest score in terms of quality of
 your site, of having the highest score in terms of authority of your 
website, of having the highest score in terms of the most trusted store 
for that search that people are looking for. The good thing is that 
there are hundreds of buckets, and for every single one of these buckets
 these scores put together in the algorithm to figure out where you rank
 is an opportunity for you to fill it up and rank better. So optimizing 
your site for search results really means getting the highest score in 
as many of these points as you can.<br />

Now, some buckets are worth more than others, and the three main 
buckets that you need to be aware of for search rankings are quality, 
trust and authority. So quality: what Google is trying to measure when 
they’re trying to figure out what sites should rank is offering 
something valuable or unique or interesting to googles searchers. For 
example: good content - if you are selling t-shirts
 and you are using the same description that every other t-shirt seller 
is using on their website then you are not offering anything unique to 
Google’s searchers. Even though your t-shirts might look pretty cool, 
the content is the same as everybody else’s, so Google has no way of 
telling that your t-shirts or your t-shirt site is better than anybody 
else’s. Instead, offer people interesting content. For example: offer 
them the ability to personalize their t-shirt. Give them information on 
how to wash it. What’s the thread count? Is it stain resistant? Is this 
something you should wear in the summer or is it more heavy for winter? 
Give people information, or even be more creative. Get people to share 
pictures of themselves wearing the t-shirt. Create a community of people
 who are interested in your product. Get a famous person to wear it and 
share that picture online. Do something different, do something unique. 
Show Google that you are different and better than the other search 
results.<br />

Trust is another important bucket that you need to be aware of when 
you are trying to get your site to rank in Google. Google doesn’t want 
to show just any website to it’s searchers, it wants to show the best 
website to its searchers, and so it wants to show sites that are 
trustworthy. One thing Google has indicated it likes to do is penalize 
sites or stores or companies that consistently have poor reviews, so if 
you have many poor reviews, in time Google is going to figure out not to
 show your site in their rankings because Google doesn’t want to show 
those sites to their searchers. So prove to Google’s algorithm that you 
are trustworthy. Get other highly authoritative websites to link to you.
 Get newspaper articles, get industry links, get other trusted sites to 
link to you: partners, vendors, happy customers - get them to link to 
your website to show that you are highly credible and trustworthy.<br />

And finally, the other really important bucket is authority. Google 
wants to show sites that are popular. If they can show the most popular 
t-shirt seller to people looking to buy t-shirts online, that’s the site
 they want to show. So you have to convince Google - send them signals 
that your site is the most popular site for the kind of t-shirts that 
you sell. Fill this bucket by building a fan base. Build a social 
network, get people to link to you, get people to share your t-shirt 
pages on their social network saying ‘I want this!’, get people to 
comment, leave testimonials, show pictures of themselves wearing the 
product or using the product, Create a fan-base and then rally them to 
link to you and talk about you. That’s how you prove to Google that you 
are trustworthy and authoritative.<br />

So if you think about it, SEO is really just a process of proving to 
search engines that you are the best site, the most authoritative, the 
most trusted, the most unique and interesting site that they can offer 
to their customer - the searcher. Get people to talk about you, produce 
good quality content, get people to link to you, and Google will be more
 confident that you are the best result that they can offer to their 
searchers, and that’s when you will start ranking on the first page of 
Google.

what is SEO?

SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how i...

How To Get The Most Out Of Your Old SmartPhones

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<span style="background-color: white; color: #34495e; font-family: 'open sans'; font-size: 14px; line-height: 25px;">In this advance technological world where everything has just got innovative and impressive. Gone are the days when we used to have Nokia 1100 and other mobile phones. We have not advance smart phones like iPhone, Tablets, Samsung and other companies producing the most innovative and feature rich phones.</span><br style="background-color: white; color: #34495e; font-family: 'open sans'; font-size: 14px; line-height: 25px;" /><br style="background-color: white; color: #34495e; font-family: 'open sans'; font-size: 14px; line-height: 25px;" /><span style="background-color: white; color: #34495e; font-family: 'open sans'; font-size: 14px; line-height: 25px;">As a blogger I love to have the most innovative and high tech stuffs at my hand. Whether it is a smart phone, laptop, play station or any other gadget, I always try to get its most recent version. After all the most recent versions have better features and innovations.</span><br style="background-color: white; color: #34495e; font-family: 'open sans'; font-size: 14px; line-height: 25px;" /><br style="background-color: white; color: #34495e; font-family: 'open sans'; font-size: 14px; line-height: 25px;" /><span style="background-color: white; color: #34495e; font-family: 'open sans'; font-size: 14px; line-height: 25px;">If you are like me, then I am sure you must have old used stuffs laying at your home useless. I have a couple of old nokia handsets at my home. I don't use them and they are laying useless. I just thought why not get some benefit from these Smart phones. And he is what came to my mind.</span><br />
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1. Sell It</h3>
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Just like everyone, I thought why not sell it for some extra cash. A quick Google search revealed that there are plenty of websites which allows you to sell old mobile phones. For example SellMyPhone.co.uk allows you to <a href="http://www.sellmyphone.co.uk/" style="-webkit-transition: all 0.4s ease-in-out; color: #3498db; text-decoration: none; transition: all 0.4s ease-in-out;" target="_blank">trade your phone in for cash</a>. They have list of all the old smart phones with its prices. You can easily search your phone model and can get an offer for your phone. If you are planning to sell your old useless Smartphone then it is recommended to have a thorough research on the website. You don't want to get scammed. My quick research showed that SellMyPhone.co.uk seems a trusted company.</div>
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2. Gift It</h3>
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If you don't to sell it, then you should probably gift it to someone who may need it. There are millions of people (even it could be billion) who don't have money to buy a mobile phone. Why not give them as a gift so that they can connect with the rest of the world. Once man trash is another man treasure. So think about it. If you don't use it then help the others with it.</div>
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3. Donate It</h3>
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You can even donate it for a Nobel cause. There are couple of companies online where they take old mobile phones and sell it so that they can use the funds for a Nobel cause. A quick Google search can show you several companies looking for you. Find one and contribute in a Nobel cause.</div>
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Hope you have found some cool ideas to get the most out of your old smart phones. If you have any idea, feel free to share with us in the comment below.</div>
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How To Get The Most Out Of Your Old SmartPhones

In this advance technological world where everything has just got innovative and impressive. Gone are the days when we used to have Nokia ...

Collection Of The Best SEO Blogger Tricks For Newbies

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvRZng00dRBUzod8c4E27nWMQiRgO3DqeiZMUktR7U6BNEVwe3T3qZviPO4_11YQc1CkGMCWl6DLgsHd_EYk7jbk3OrKQitgky_ibzEk3dskJuA4vs223M4zx7DP5h-Ij0064vzHBbeewT/s1600/Search+Engine+Optimization.jpg" imageanchor="1" style="-webkit-transition: all 0.4s ease-in-out; color: #34495e; margin-left: 1em; margin-right: 1em; text-decoration: none; transition: all 0.4s ease-in-out;"><img alt="Best SEO Blogger Tricks" border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvRZng00dRBUzod8c4E27nWMQiRgO3DqeiZMUktR7U6BNEVwe3T3qZviPO4_11YQc1CkGMCWl6DLgsHd_EYk7jbk3OrKQitgky_ibzEk3dskJuA4vs223M4zx7DP5h-Ij0064vzHBbeewT/s1600/Search+Engine+Optimization.jpg" title="Best SEO Blogger Tricks" /></a></div>
Well, guys! You might know already that Search Engine Optimization is the back-bone of your blog. Your all over success and popularity depends upon it. If you done a perfect SEO of your blog, you will probably see great results out coming within in few time. But, if you don’t have than the results will be negative. So, I have prepared a list of all the necessary steps you must implement in your blog to make its SEO perfect.<br />
<br />
Sometimes people new to the blogging world also waste their huge amount on hiring SEO experts for their blogs but I am not in this favor because Search Engine Optimization of your blog is not such a difficult job and you can do it easily by your own.<br />
<a href="https://www.blogger.com/null" name="more" style="-webkit-transition: all 0.4s ease-in-out; color: #3498db; transition: all 0.4s ease-in-out;"></a><br />
<h3 style="margin: 10px 0px;">
Best SEO Blogger Tricks</h3>
<h4 style="margin: 10px 0px;">
1. Use Suitable, Relevant and Attractive Post Title</h4>
<div>
Yes that’s true, you should use a relevant, suitable and attractive title for your post. Because as its human nature that whenever a person searches something and your post appears in it, if your post title is attractive the searcher will quickly land on your blog. So, just see the below tips to make your post titles attractive.</div>
<ol>
<li>Use Targeted Keywords in your post title. </li>
<li>Don’t make it too long or too short, just make it that way so the people can understand it.</li>
<li>Don’t use complex wording in titles because usually people search using common words and in this way your post will not appear</li>
<li>Never use more than 65 characters in your post title.</li>
</ol>
<h4 style="margin: 10px 0px;">
 2. Use Targeted Keywords In Your Article</h4>
Use targeted keywords in your article as it is considered an important part of the on-page SEO, but keep in mind don’t use it too much because it will come in the criteria of Black Hat SEO than. Ideal keyword density, used in an article is about 2-5%.<br />
<h4 style="margin: 10px 0px;">
3. Show Post Title First In Search Engines</h4>
<div>
By default in blogger templates, the blog title is displayed first in search engine and the post title is displayed after it. This should not happen because if your blog title is long, when people will search something related to your blog niche, your blog posts will also appear but in search your blog title will be visible only due to which the visitors will not visit your blog. So, for correcting this thing we have had to add a piece of coding in blogger template.</div>
<ol>
<li>Go to Blogger Dashboard >> Template >> Edit HTML.</li>
<li>Search for<b> <title><data:blog.pageTitle/></title></b></li>
<li>Replace the above code with below codes.</li>
</ol>
</div>
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<b:if cond=’data:blog.pageType == &quot;index&quot;’> <title><data:blog.title/></title> <b:else/> <title><data:blog.pageName/> | <data:blog.title/></title> </b:if></blockquote>
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4.  Turn on H2 Heading Tag For Post Title</h4>
<div>
Headings are the most important HTML tags. Usually we use H1 tag for blog’s post and H2 for the post titles but by default in blogger templates, blogger uses H3 for post title so we must promote post titles from H3 to H2. See the trick number three in the following link to turn on H2 heading tag for post title.</div>
<ol>
<li>Make Your Blogger Template SEO Friendly</li>
</ol>
<h4 style="margin: 10px 0px;">
 5. Optimize Labels Links In Blogger</h4>
<div>
Labels are very precious items in blogger as we can use them as separate categories. But these labels sometimes provide difficulty for the search engine because search engine crawlers take these labels as content pages and index them. So, we have to tell the crawlers that they are not allowed for indexing so that it shouldn't create the duplicate content issue.</div>
<div>
<ol>
<li>Go to Blogger Dashboard >> Template >> Edit HTML.</li>
<li>Search for <b><a expr:href=’data:label.url’</b></li>
<li>Replace the above code with the below code</li>
<li>Save Template!</li>
</ol>
</div>
</div>
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<a expr:href=’data:label.url’ rel=’tag’</blockquote>
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6. Optimize Comment Content Links</h4>
<div>
Do you receive huge amount of comments daily ? Then you might have noticed that some commentator's insert the outgoing and irrelevant links in the comments which are not good for the proper SEO. So, we've to insert the no-follow attribute for it which will tell the search engine's crawler to do not follow it.</div>
</div>
<ol>
<li>Go to Blogger Dashboard >> Template >> Edit HTML.</li>
<li>Search for expr:href=’data:post.createLinkUrl’</li>
<li>Replace the above code with this following.</li>
<li>Save it.</li>
</ol>
</div>
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rel=’external nofollow’ expr:href=’data:post.createLinkUrl’</blockquote>
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7. Optimize Blog Archive Widget For Better SEO</h4>
<div>
This problem is almost same with the optimizing labels links. Archive and Labels pages show the same posts which are sent to the search engine for index. Now, the posts are already indexed and if the search engine's robot come to label and archive pages then it will see the same content which is already indexed and here it makes the duplicate content issue. So let's disable the archive pages for index.</div>
<ol>
<li>Go to Blogger Dashboard >> Template >> Edit HTML.</li>
<li>Search for <a class=’post-count-link’ expr:href=’data:i.url’></li>
<li>Replace the above code with this following code. </li>
<li>Save it.</li>
</ol>
</div>
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<a rel=”archives” class=’post-count-link’ expr:href=’data:i.url’></blockquote>
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8. Enable Search Description and Custom Robots Header Tags</h4>
<div>
You can write a description of your blog as well as a separate description for every single post but for this you have to do some work. Checkout these posts for detailed Search Description and Custom Robots Header Tags guide. Just follow the below simple steps.</div>
<ol>
<li>Go to Blogger Dashboard >> Settings >> Search Preferences >> Meta Tags >> </li>
<li>Tick Mark Yes and write maximum description of your blog within 150 words.</li>
<li>Now below the same page their will be an option <b>Custom Robots Header Tags</b>. Enable it and adjust the settings same as below .</li>
</ol>
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<b>Save changes.</b> By this you can write a separate meta description for a single post which is a very good option as it will help your post better ranked in search engine.<br />
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When writing a post, you will see a box named search description on the right sidebar, where you can write a search description for the post you are going to write.<br />
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9. Add a Custom Robots.txt File</h4>
<div>
This is an advanced option. This option was not available in the blogger’s old interface but is present in the new interface. You have to use this option correctly otherwise it will be causing trouble for you. By this option you can tell the search bots, which part of your blog should be indexed and which should be not. Just follow the below simple steps.</div>
<ol>
<li>Go to Blogger Dashboard >> Settings >> Search Preferences </li>
<li>At the end there will be <b>Custom Robots.Txt </b>.</li>
<li>Tick mark <b>Yes </b>to enable.</li>
<li>After tick marking yes, a box will appear where you have to insert the piece of coding which will be understandable for search engine crawlers. Just insert the below coding in that box. </li>
<li>Replace <b>yourdomain</b> with your domain.</li>
<li>Save it.</li>
</ol>
</div>
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User-agent: Mediapartners-Google<br />
Disallow:<br />
User-agent: *<br />
Disallow: /search?q=*<br />
Disallow: /*?updated-max=*<br />
Allow: /<br />
<br />
Sitemap: http://www.yourdomain.com/feeds/posts/default?orderby=updated</blockquote>
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Final Words</h3>
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So Guys ! This was a collection of best SEO tips you should implement on your blog. If you have any queries regarding these please comment below or if you think you have some other and better tips please share them with us. Happy Blogging !</div>
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<h3 style="margin: 10px 0px;">
About The Guest Author</h3>
<div>
Ammar is an entrepreneur blogger from Pakistan. He is an addicted blogger and web developer. He always remains keen to learn new thinks and teach them to everyone. Currently he is running his own blog Blogging Reloaded.</div>
</div>

Collection Of The Best SEO Blogger Tricks For Newbies

Well, guys! You might know already that Search Engine Optimization is the back-bone of your blog. Your all over success and populari...

Search Engine Optimization

<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
SEO Services | Why SEO? | SEO Samples | Inspirational SEO | For Startups</div>
<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
<em>A gift that keeps on giving!</em></div>
<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
SEO is a major player in web development today. If your site is not getting correctly optimized for search engine keywords, you are likely not getting the optimum number of visitors you could be getting each and every day. With a highly optimized site, even low level website designs can become extreme popular and earn a large return on investment.</div>
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And what makes SEO so valuable is it is not a one time return on investment. Once you are finished your SEO strategy, your website will still maintain the same quality traffic hits that were generated during the search engine optimization campaign.</div>
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New Blood takes SEO very seriously. For many small businesses we serve, having a website visible to as many eyes as possible is the only way to survive.</div>
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Our Approach For Your Business</h2>
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<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;"><strong>Research your target audience</strong> - There is no reason to have a website if you do not know who your target audience is.</li>
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;"><strong>Locate Obtainable Keywords</strong> - Everyone would love to be the first for major keywords such as "credit card" or "bank loan", but it does not make any sense to target these markets without any real expectation to get within the top page of search results. With your target audience in mind, it is easy to locate quality keywords that have a lower level of competition making it easy to earn the top search result spot for your business.</li>
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;"><strong>On Site SEO Strategy</strong> - With your keyword list in mind, we optimize your website so that it additionally geared towards feeding the highest quality result for the specific keywords.</li>
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;"><strong>Off Site SEO Strategy</strong> - Through in house article writing, quality link building, and staff training, we help your company grow it's web authority status, ultimately giving it the ranking it needs to get high results for the target keywords.</li>
</ul>
<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
The strategy is simple, but extensive. The results are not instantaneous, but long lasting. Without SEO, you may as well be placing your website into a folder and file it away to show visitors when they walk in your office building door.</div>
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Examples of Some SEO Sites</h3>
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The following are some sample websites that clearly indicate how with some quality writing and intelligent SEO planning, you can generate real results for a long time.</div>
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<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;">Inexpensive Wedding Idea - Design a simple website that is clean with quality content and users will appreciate that you have delivered exactly what they are looking for.</li>
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;">WP Theme Business - Finding the best wordpress theme for your business.</li>
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;">Beach volleyball videos - We've compiled some of the greatest beach volleyball videos of the past with some of the top beach volleyball videos of the present. Including videos from the FIVB tour, the AVP, the Jose Cuervo Pro Beach Volleyball Tour, CBVA, and the NVL Tour.</li>
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Search Engine Optimization

SEO Services | Why SEO? | SEO Samples | Inspirational SEO | For Startups A gift that keeps on giving! SEO is a major player in web deve...

Examples of SEO Keywords and Descriptions

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<b>Overview</b></div>
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It's always a good idea to set your SEO Keywords, Descriptions, and page titles. These are key terms that search engines use to rank &amp; find your site. In Duda, there are two places to set SEO keywords: Page Settings &amp; Site settings. These are for page specific SEO terms &amp; global site SEO terms, respectively. Here is an example of how to set the keywords, descriptions, and titles for your site.</div>
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<b>Keywords</b></div>
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Keywords are the terms that people search for while trying to find your site. The important part about keywords is that they match the content on the desktop site. Meaning that if you are running an oil change station, you should not have keywords relating to sushi. Here are the Keywords that</div>
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<b>CNN.com uses: </b></div>
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CNN,CNN news,CNN.com,CNN TV,news,news online,breaking news,U.S. news,world news,weather,business,CNN money,sports,politics,law,technology, entertainment,education,travel,health,special reports,autos,developing story,news video,CNN Intl</div>
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Notice that the keywords relate exactly to what CNN does. Also, they don't repeat CNN in every single keyword. CNN could have easily put CNN news travel, CNN news autos, etc.. but they know that repeating keywords is not a best-practice.</div>
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<b>Description</b></div>
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Description is what shows below your title on search engines. A good description is between 130 and 170 characters and tells an accurate description of what the website is about. As an example, here is the description that DudaMobile.com uses:</div>
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The fastest, easiest way to build a great looking mobile website in minutes. Includes hosting, site analytics, click-to-call, mobile maps and more</div>
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This description is 146 characters and accurately describes what DudaMobile does as a service.</div>
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<b>Titles</b></div>
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The title tells users &amp; search engines the page is about. Make sure titles are clear about what users should see on the page. This is one of the most important steps, as the title of the page is directly what shows up in search results on search engines. Also make sure not to repeat keywords over and over in titles, as this can be seen as trying to spoof results.</div>
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If you want to learn more about SEO best practices, check out this getting started guide released by Google.</div>

Examples of SEO Keywords and Descriptions

Overview It's always a good idea to set your SEO Keywords, Descriptions, and page titles. These are key terms that search engines use...

Meta Keywords Best Practice

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A hallmark of shady natural search engine optimisation companies – the meta-keywords tag. Companies that waste time and resources on these items waste clients money – that’s a fact:</div>
<pre style="background: none 0px 0px repeat scroll rgb(241, 238, 230); border: 0px; font-family: inherit; font-size: 17px; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 10px 0px; overflow: auto; padding: 15px 5px 15px 15px; vertical-align: baseline;"><meta name="Keywords" content="s.e.o., search engine optimisation, optimization"></pre>
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I have one piece of advice with the meta keyword tag, which like the <a href="http://www.hobo-web.co.uk/title-tags/" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;" title="This is actually important!">title tag</a>, goes in the head section of your web page, <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">forget about them</strong>.</div>
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If you are relying on meta-keyword optimisation to rank for terms, your dead in the water. From what I see, <a href="http://www.hobo-web.co.uk/definitive-guide-to-using-important-meta-tags/" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">Google + Bing ignores meta keywords</a> – or at least places no weight in them to rank pages. Yahoo may read them, but really, a search engine optimiser has more important things to worry about than this nonsense.</div>
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What about other search engines that use them? Hang on while I submit my site to those 75,000 engines first [sarcasm!]. Yes, 10 years ago early search engines liked looking at your meta-keywords. I’ve seen OPs in forums ponder which is the best way to write these tags – with commas, with spaces, limiting to how many characters. Forget about meta-keyword tags – they are a pointless waste of time and bandwidth. Could probably save a rain-forest with the bandwidth costs we save if everybody removed their keyword tags.</div>
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<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Tin Foil Hat Time</strong></div>
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So you have a new site….. you fill your home page meta tags with the 20 keywords you want to rank for – hey, that’s what optimisation is all about, isn’t it? You’ve just told Google by the third line of text what to sandbox you <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">for</em>  and wasn’t meta name=”Keywords” originally for words that weren’t actually on the page that would help classify the document? Sometimes competitors might use the information in your keywords to determine what you are trying to rank for, too….</div>
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If everybody removed them and stopped abusing meta keywords Google would probably start looking at them but that’s the way of things in search engines. I Ignore them. <a href="http://searchenginewatch.com/showPage.html?page=2167931" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">Not even a ‘second order’ effect, in my opinion</a>.</div>

Meta Keywords Best Practice

A hallmark of shady natural search engine optimisation companies – the meta-keywords tag. Companies that waste time and resources on thes...

Page Title Tag Best Practice

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<pre style="background: none 0px 0px repeat scroll rgb(241, 238, 230); border: 0px; font-family: inherit; font-size: 17px; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 10px 0px; overflow: auto; padding: 15px 5px 15px 15px; vertical-align: baseline;"><title>What Is The Best Title Tag For Google?</title></pre>
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The page title tag (or HTML Title Element) is arguably the most important on page ranking factor (with regards to <span style="border: 0px; color: #3d3d3d; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">web page optimisation)</span>. Keywords in page titles can HELP your pages rank higher in Google results pages (SERPS). The page title is also often used by Google as the title of a search snippet link in search engine results pages.</div>
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For me, a perfect title tag in Google is dependant on a number of factors and I will lay down a couple below but I have since expanded page title advice on another page (link below);</div>
<ol style="border: 0px; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; list-style: decimal; margin: 0px 0px 20px 30px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">A great page title for Google is <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">highly relevant</strong> to the page it refers to. It will probably be displayed in a web browsers window title bar, and will probably be the clickable search snippet link in Google, Bing & other search engines. The title element is the “crown” of a keyword targeted article with important keyword, or KNOWN SYNONYM, featuring AT LEAST ONCE, as all search engines place a lot of weight in what words are contained within this html element.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">Last I checked Google <span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">displayed</span> as many characters as it could fit into  ”a block element that’s <a href="http://www.seomofo.com/experiments/google-serp-max-characters.html" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">512px</a> wide and doesn’t exceed 1 line of text” although this, too, is subject to change. <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">THERE IS <span style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">NO</span> EXACT AMOUNT OF CHARACTERS any optimiser can lay down as bullet proof best practice</strong> to <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">GUARANTEE</strong> your title will display, in full, in Google. <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Ultimately – the characters and words you USE in your page title will determine IF your entire page title will be seen in a Google search snippet – and THAT is even if Google uses your page title as your search snippet</strong>. Google used to count <a href="http://www.hobo-web.co.uk/title-tags/" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">70 characters in a title</a> – but not in 2015. If you want to ENSURE your full title tag shows in Google SERPS, stick to about 65 characters. I have seen ‘up-to’ 69 characters recently – but as I said – it depends on the characters you use. People use too many devices and Google changes things so much that it’s a thankless task to lay down a best practice for the exact amount of words or characters to use in your page Title Element for it to display properly ALL THE TIME. It was designed, by Google, to be this way.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">Google will INDEX perhaps 1000s of characters in a title… but no-one knows exactly how many characters or words Google will actually count AS a TITLE when determining relevance for ranking purposes. It is a very hard thing to try to isolate accurately. <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">I have had ranking success with longer titles</strong> – <a href="http://www.hobo-web.co.uk/simple-techniques-to-got-a-lot-more-traffic-to-an-old-blog-post/" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">much longer titles</a> – Google certainly reads ALL the words in your page title (unless you are spamming it silly, of course). I often pick a long descriptive title over a shorter title. I just remember my important keyword phrases should be in the first few words of any Title Element.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">You can probably <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">fit up to 12 words</strong> that will be counted as part of a page title, and consider using your <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">important keywords in the first 8 words</strong>.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">Some page titles do better with a call to action – one which reflects exactly a searcher’s <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">intent</em> (e.g. to <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">learn</em> something, or <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">buy</em> something, or <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">hire</em> something. Remember this is your <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">hook</em> in search engines, if Google chooses to use your page title in its search snippet, and there is now a lot of competing pages out there!</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">When optimising a title, you are looking to rank for as many terms as possible, without keyword stuffing your title. Often, the best bet is to optimise for a particular phrase (or phrases) – and take a more long-tail approach. Yes – that does mean more pages on your site – that’s the reality in 2015. Content. Content. Content.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">The perfect title tag on a page is <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">unique</em> to other pages on the site. In light of Google Panda, an algorithm that looks for a ‘quality’ in sites, you REALLY need to make your page titles UNIQUE, and minimise any duplication, especially on larger sites.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">I like to make sure my keywords feature as early as possible in a title tag but the important thing is to have important keywords and key phrases in your page title tag SOMEWHERE.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">For me, when ranking in Google is more important than branding, the company name goes at the end of the tag, IF I ADD IT AT ALL,  and I use a variety of dividers to separate as no one way performs best. If you have a recognisable brand – then there is an argument for putting this at the front of titles.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">I like to think I write titles for search engines AND humans. Mostly for Google though…</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">Know that Google tweaks everything regularly – why not what the perfect title keys off? So MIX it up…</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">Don’t obsess! Natural is probably better, and will only get <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">better</em> as engines evolve. I optimise for important key-phrases, rather than just keywords.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">Generally speaking, the more domain trust/authority your SITE has in Google, the easier it is for a new page to rank for something. So bear that in mind. There is only so much you can do with your page titles – your websites rankings in Google are a LOT more to do with OFFSITE factors than ONSITE ones.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">Also bear in mind, in 2015, the html title element you choose for your page, may not be what Google chooses to include in your SERP snippet. The search snippet title and description is very much <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">QUERY dependant</em> these days. Google often chooses what it <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">thinks</em> is the most relevant title for your search snippet, and it can <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">use information from your page, or in links to that page,</strong> to create a very different SERP snippet title.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">Click through rate is something that is likely measured by Google when ranking pages (Bing say they use it too, and they now power Yahoo), so it is really worth considering whether you are best optimising your page titles for click-through rate or optimising for more search engine rankings.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">I would avoid <a href="http://www.hobo-web.co.uk/what-is-keyword-stuffing/" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">keyword stuffing</a> your page titles as it is an easy thing for Google to detect and mark you down for – if they care.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">Remember….think ‘<em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">keyword phrase</em>‘ rather than ‘<em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">keyword</em>‘, ‘<em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">keyword</em>‘ ,’<em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: italic; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">keyword</em>‘…optimise for very specific key phrases and very specific key phrases that are highly relevant to them.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">A good page title will not necessarily make a thin, low quality page rank better. Low quality pages need improved to get the most out of your page title.</li>
<li style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;">Google will select the best title it wants for your search snippet – and it will take that information from multiple sources, NOT just your page title element. A small title is often appended with more information about the domain. Sometimes, if Google is confident in the BRAND name, it will replace it with that (often adding it to the beginning of your title with a a colon, or sometimes appending the end of your snippet title with the actual domain the page is on.</li>
</ol>
<h3 style="border: 0px; color: #2d2d2b; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 22px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; letter-spacing: -0.06em; line-height: 34px; margin: 0px 0px 8px; padding: 0px; text-align: left; vertical-align: baseline;">
A Note About Title Tags;</h3>
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When you write a page title, you have a chance right at the beginning of the page to tell Google (and other search engines) if this is a spam site or a quality site – such as – have you repeated the keyword 4 times or only once? I think title tags, like everything else, should probably be as simple as possible, with the keyword once and perhaps a related term if possible.</div>
<div style="border: 0px; color: #3e4018; font-family: inherit; font-size: 17px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; margin: 0px; padding: 7px 0px 21px; vertical-align: baseline;">
I always aim to keep my html page title elements things as simple, and looking as human-generated and unique, as possible.</div>
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I’m certainly cleaning up the way I write my titles all the time. How do you do it?</div>
<h3 style="border: 0px; color: #2d2d2b; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 22px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; letter-spacing: -0.06em; line-height: 34px; margin: 0px 0px 8px; padding: 0px; vertical-align: baseline;">
More Reading:</h3>
<ul style="border: 0px; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; list-style: none outside; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><a href="http://www.hobo-web.co.uk/title-tags/" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;" target="_blank">Title Tags Best Practice</a></li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><a href="http://www.hobo-web.co.uk/headers/" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;" target="_blank">Google Will Use H1,H2,H3,H4,H5 & H6 Headers As Titles</a></li>
</ul>
<h3 style="border: 0px; color: #2d2d2b; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 22px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: normal; letter-spacing: -0.06em; line-height: 34px; margin: 0px 0px 8px; padding: 0px; vertical-align: baseline;">
 External Links</h3>
<ul style="border: 0px; font-family: inherit; font-size: 16px; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; list-style: none outside; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><a href="http://www.w3.org/QA/Tips/good-titles.html" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">http://www.w3.org/QA/Tips/good-titles.html</a></li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><a href="http://www.seomoz.org/learn-seo/title-tag" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">http://www.seomoz.org/learn-seo/title-tag</a></li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><a href="http://www.w3schools.com/tags/tag_title.asp" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">http://www.w3schools.com/tags/tag_title.asp</a></li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><a href="http://searchengineland.com/writing-html-title-tags-humans-google-bing-59384" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">http://searchengineland.com/writing-html-title-tags-humans-google-bing-59384</a></li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><a href="http://searchenginewatch.com/article/2054494/Title-Tag-Copywriting-Tips-for-Newbie-SEOs" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; text-decoration: underline; vertical-align: baseline;">http://searchenginewatch.com/article/2054494/Title-Tag-Copywriting-Tips-for-Newbie-SEOs</a></li>
</ul>
</div>
</div>

Page Title Tag Best Practice

<title>What Is The Best Title Tag For Google?</title> The page title tag (or HTML Title Element) is arguabl...

Keyword Research is ESSENTIAL

<br /><div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; font-stretch: inherit; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
The first step in any seo campaign is to do some keyword research.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; font-stretch: inherit; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
There are many tools on the web to help with basic keyword research (including the free <a href="https://adwords.google.com/o/KeywordTool" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Google Keyword Research Tool</a> and there are <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">more useful <a href="http://www.hobo-web.co.uk/best-seo-tools/" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">third party tools</a></strong> to help you do this).</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; font-stretch: inherit; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
You can use these keyword research tools to quickly identify opportunities to get more traffic to a page:</div>
<table id="keywords" style="background-color: white; border-collapse: collapse; border-spacing: 0px; border: 1px solid rgb(205, 205, 205); color: #666666; font-family: arial; font-size: 8pt; font-stretch: inherit; line-height: 21px; margin: 10px 0pt 15px; padding: 0px; vertical-align: baseline; width: 100%px;"><thead style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><th align="left" style="background-color: #e6eeee; border: 1px solid rgb(255, 255, 255); font-family: inherit; font-size: 8pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;" width="75%">Example Keyword</th><th align="center" style="background-color: #e6eeee; border: 1px solid rgb(255, 255, 255); font-family: inherit; font-size: 8pt; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;" width="25%">Search Volume</th></tr>
</thead><tbody style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">web search tutorial for beginners</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">1900</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">ecommerce search optimization tutorials</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">1600</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">how to seo a website</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">880</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">seo tutorial step by step</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">720</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">how to seo your website</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">720</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">google seo tutorial</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">320</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">best seo tutorial for novices</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">260</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">free optimization tutorials</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">210</td></tr>
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<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">easy optimisation tutorial for beginners lesson 1</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">28</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">website seo tutorial youtube</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">22</td></tr>
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<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">learn search tutorial blog</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">16</td></tr>
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<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">seo training tutorial printable</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">12</td></tr>
<tr style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><td style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">natural optimization tutorial beginners</td><td align="center" style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 4px; vertical-align: baseline;">12</td></tr>
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Google Analytics Keyword ‘Not Provided’</h2>
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<img alt="Google Analytics Referring Keywords" class="alignnone size-full wp-image-12052" height="351" src="http://www.hobo-web.co.uk/wp-content/uploads/analytics-keywords.gif" style="border: 1px solid rgb(203, 204, 205); clear: both; display: block !important; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin-bottom: 25px; margin-left: auto !important; margin-right: auto !important; margin-top: 25px; max-width: 100%; padding: 3px; text-align: center !important; vertical-align: baseline;" title="Google Analytics Referring Keywords" width="623" /></div>
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Google Analytics was the very best place to look at keyword opportunity for some (especially older) sites, but that all changed a few years back.</div>
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Google <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">stopped telling us which keywords are sending traffic to our sites from the search engine back in October 2011,</strong> as part of privacy concerns for it’s users.</div>
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Google will now begin encrypting searches that people do by default, if they are logged into Google.com already through a secure connection. The change to SSL search also means that sites people visit after clicking on results at Google will no longer receive “referrer” data that reveals what those people searched for, except in the case of ads.</div>
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Google Analytics now instead displays – keyword “<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">not provided</strong>“, instead.</div>
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In Google’s new system, referrer data will be blocked. This means site owners will begin to lose valuable data that they depend on, to understand how their sites are found through Google. They’ll still be able to tell that someone came from a Google search. They won’t, however, know what that search was. <a href="http://searchengineland.com/google-to-begin-encrypting-searches-outbound-clicks-by-default-97435" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">SearchEngineLand</a></div>
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You can still get <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">some</em> of this data if you sign up for <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Google Webmaster Tools</strong> (and you can combine this in Google Analytics) but the data even there is limited and often not entirely the most accurate. The keyword data can be useful though – and access to backlink data is essential these days.</div>
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This is another example of Google making ranking in organic listings HARDER – a change for ‘users’ that seems to have the most impact on ‘marketers’ outside of Google’s ecosystem – yes – search engine optimisers.</div>
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Now, consultants need to be page centric (abstract, I know), instead of just keyword centric when optimising a web page for Google. There are now plenty of third party tools that help when researching keywords but most of us miss the kind of keyword intelligence we used to have access to.</div>
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Proper keyword research is important because getting a site to the top of Google eventually comes down to your text content on a page and keywords in external & internal links. All together, Google uses these signals to determine where you rank if you rank at all.</div>
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There’s no magic bullet, to this.</div>
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At any one time, your site is probably feeling the influence of some sort of algorithmic filter (for example, Google Panda or Google Penguin) designed to keep spam sites under control and deliver relevant results to human visitors.</div>
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One filter may be kicking in keeping a page down in the serps, while another filter is pushing another page up. You might have poor content but excellent incoming links, or vice versa.</div>
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Try and identify the reasons Google doesn’t ‘rate’ a particular page higher than the competition – the answer is usually on the page or in backlinks pointing to the page.</div>
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Too few quality incoming links? Too many incoming links? No keyword rich text? Too much keyword rich text? Linking out to irrelevant sites? Too many ads above the fold? Affiliate links on every page of your site, found on a thousand other websites?</div>
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Whatever they are, identify issues and fix them.</div>
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Get on the wrong side of Google and your site might well be flagged for MANUAL review – so <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">optimise your site as if, one day, you will get that website review from a Google Web Spam reviewer</strong>.</div>
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The key to a successful campaign, I think, is persuading Google that your page is most relevant to any given search query. You do this by good unique keyword rich text content and getting “quality” links to that page. The latter is far easier to say these days than actually do!</div>
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Next time your developing a page, consider what looks spammy to you is probably spammy to Google. Ask yourself which pages on your site are really necessary. Which links are necessary? Which pages are getting the “juice” or “heat“. Which pages would you ignore?</div>
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You can help a site along in any number of ways (including making sure your page titles and meta tags are unique) but be careful. Obvious evidence of ‘rank modifying’ is dangerous.</div>
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I prefer simple seo techniques, and ones that can be measured in some way. I have never <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">just</em> wanted<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> rank for competitive terms</strong>, I have always wanted to understand the reasons why I ranked for these key phrases. I try to create a good user experience for for humans AND search engines. If you make high quality text content relevant and suitable for both these audiences, you’ll more than likely find success in organic listings and you might not ever need to get into the technical side of things, like redirects and <a href="http://www.hobo-web.co.uk/search-engine-friendly-urls/" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">URL rewriting</a>.</div>
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To beat the competition in an industry where it’s difficult to attract quality links, you have to get more “technical” sometimes – and in some industries – you’ve traditionally needed to be 100% black hat to even get in the top 100 results of competitive, transactional searches.</div>
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There are no hard and fast rules to long term ranking success, other than developing quality websites with quality content and quality links pointing to it. The less domain authority you have, the more text you’re going to need. The aim is to build a satisfying website and build real authority!</div>
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You need to mix it up and learn from experience. Make mistakes and learn from them by observation. I’ve found getting penalised is a very good way to learn what not to do.</div>
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Remember there are exceptions to nearly every rule, and in an ever fluctuating landscape, and you probably have little chance determining exactly <em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">why</em> you rank in search engines these days. I’ve been doing it for over 10 years and everyday I’m trying to better understand Google, to learn more and learn from others’ experiences.</div>
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It’s important not to obsess about granular ranking specifics that have little return on your investment, unless you really have the time to do so! THERE IS USUALLY SOMETHING MORE VALUABLE TO SPEND THAT TIME ON. That’s usually either good backlinks or great content.</div>
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There ARE some things that are evident, with a bit of experience on your side:</div>
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<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Keep it simple. Don’t Build Your Site With Flash or HTML Frames</strong></div>
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Well… not entirely in Flash, and especially not if you know very little about the ever improving accessibility of Flash.</div>
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Flash is a propriety plug in created by Macromedia to infuse (albeit) fantastically rich media for your websites. The W3C advises you avoid the use of such proprietary technology to construct an entire site. Instead, build your site with CSS and HTML ensuring everyone, including search engine robots, can sample your website content. Then, if required, you can embed media files such as Flash in the HTML of your website.</div>
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Flash, in the hands of an inexperienced designer, can cause all types of problems at the moment, especially with:</div>
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<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Accessibility</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Search Engines</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Users not having the Plug In</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Large Download Times</li>
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…and Flash doesn’t even work at all on some devices, like the Apple Iphone. Note that Google sometimes highlights if your site is not mobile friendly on some devices.</div>
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Html5 is the preferred option over Flash these days, for most designers. A site built entirely in Flash could cause an unsatisfactory user experience, and could affect your rankings, and especially in mobile search results. For similar accessibility and user satisfaction reasons, I would also say <a href="http://www.hobo-web.co.uk/website-frames/" style="border: 0px; color: #663399; font-family: inherit; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">don’t build a site with website frames</a>.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; font-stretch: inherit; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Keep It Simple, Stupid</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; font-stretch: inherit; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
As in any form of design, don’t try and re-invent the wheel when simple solutions will suffice. The <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">KISS</strong> philosophy has been around since the dawn of design.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; font-stretch: inherit; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<em style="border: 0px; font-family: inherit; font-size: inherit; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">KISS</em> does not mean boring web pages. You can create stunning sites with smashing graphics – but you should build these sites using simple techniques – HTML & CSS, for instance. If your new to web design, avoid things like Flash and Javascript, especially for elements like scrolling news tickers etc. These elements work fine for TV – but generally only cause problems for website visitors.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; font-stretch: inherit; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Keep layouts and navigation arrays consistent and simple too. Don’t spend time, effort and money (especially if you work in a professional environment) designing fancy navigation menus if, for example, your new website is an information site.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; font-stretch: inherit; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Same with website optimisation – keep your documents well structured and keep your page Title Elements and text content relevant, use Headings tags sensibly and try and avoid leaving too much of a footprint – whatever you are up to.</div>
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Keyword Research is ESSENTIAL

The first step in any seo campaign is to do some keyword research. There are many tools on the web to help with basic keyword research (i...