Search Engine Optimization

what is SEO?

SEO is short for Search Engine Optimization, and there is nothing 
really mystical about it. You might have heard a lot about SEO and how 
it works, but basically what it is is a measurable, repeatable process 
that is used to send signals to search engines that your pages are worth
 showing in Google’s index.<br />

Basically Google uses a complex mathematical formula called an 
algorithm to give a score to every website and every search people to do
 in Google to figure out which website should rank best for what people 
are looking for. Think of the algorithm like a collection of empty 
buckets. One bucket gives you a score for the quality of your site, one 
bucket gives you a score for how many sites link to you, one bucket 
gives you a score for how people trust you. Your job is to fill up more 
buckets in the algorithm than any other website. You can affect your 
search engine ranking by having the highest score in terms of quality of
 your site, of having the highest score in terms of authority of your 
website, of having the highest score in terms of the most trusted store 
for that search that people are looking for. The good thing is that 
there are hundreds of buckets, and for every single one of these buckets
 these scores put together in the algorithm to figure out where you rank
 is an opportunity for you to fill it up and rank better. So optimizing 
your site for search results really means getting the highest score in 
as many of these points as you can.<br />

Now, some buckets are worth more than others, and the three main 
buckets that you need to be aware of for search rankings are quality, 
trust and authority. So quality: what Google is trying to measure when 
they’re trying to figure out what sites should rank is offering 
something valuable or unique or interesting to googles searchers. For 
example: good content - if you are selling t-shirts
 and you are using the same description that every other t-shirt seller 
is using on their website then you are not offering anything unique to 
Google’s searchers. Even though your t-shirts might look pretty cool, 
the content is the same as everybody else’s, so Google has no way of 
telling that your t-shirts or your t-shirt site is better than anybody 
else’s. Instead, offer people interesting content. For example: offer 
them the ability to personalize their t-shirt. Give them information on 
how to wash it. What’s the thread count? Is it stain resistant? Is this 
something you should wear in the summer or is it more heavy for winter? 
Give people information, or even be more creative. Get people to share 
pictures of themselves wearing the t-shirt. Create a community of people
 who are interested in your product. Get a famous person to wear it and 
share that picture online. Do something different, do something unique. 
Show Google that you are different and better than the other search 
results.<br />

Trust is another important bucket that you need to be aware of when 
you are trying to get your site to rank in Google. Google doesn’t want 
to show just any website to it’s searchers, it wants to show the best 
website to its searchers, and so it wants to show sites that are 
trustworthy. One thing Google has indicated it likes to do is penalize 
sites or stores or companies that consistently have poor reviews, so if 
you have many poor reviews, in time Google is going to figure out not to
 show your site in their rankings because Google doesn’t want to show 
those sites to their searchers. So prove to Google’s algorithm that you 
are trustworthy. Get other highly authoritative websites to link to you.
 Get newspaper articles, get industry links, get other trusted sites to 
link to you: partners, vendors, happy customers - get them to link to 
your website to show that you are highly credible and trustworthy.<br />

And finally, the other really important bucket is authority. Google 
wants to show sites that are popular. If they can show the most popular 
t-shirt seller to people looking to buy t-shirts online, that’s the site
 they want to show. So you have to convince Google - send them signals 
that your site is the most popular site for the kind of t-shirts that 
you sell. Fill this bucket by building a fan base. Build a social 
network, get people to link to you, get people to share your t-shirt 
pages on their social network saying ‘I want this!’, get people to 
comment, leave testimonials, show pictures of themselves wearing the 
product or using the product, Create a fan-base and then rally them to 
link to you and talk about you. That’s how you prove to Google that you 
are trustworthy and authoritative.<br />

So if you think about it, SEO is really just a process of proving to 
search engines that you are the best site, the most authoritative, the 
most trusted, the most unique and interesting site that they can offer 
to their customer - the searcher. Get people to talk about you, produce 
good quality content, get people to link to you, and Google will be more
 confident that you are the best result that they can offer to their 
searchers, and that’s when you will start ranking on the first page of 
Google.

what is SEO?

SEO is short for Search Engine Optimization, and there is nothing really mystical about it. You might have heard a lot about SEO and how i...

SEO Tutorial For Beginners 2015

<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">What is SEO?</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
A simple definition of search engine optimisation in 2015 is that it is a technical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
These free seo tips will help you create a successful seo friendly website yourself, based on my 15 years experience making websites rank in Google. If you need optimisation services – see my <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">seo audit</span></span>.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">An Introduction</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
This is a beginner’s guide. I deliberately steer clear of techniques that might be ‘grey hat’, as what is grey today is often ‘black hat’ tomorrow, as far as Google is concerned.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
No one page guide can explore this complex topic in full. What you’ll read here is how I approach the basics – and these are the basics – as far as I remember them. At least – these are answers to questions I had when I was starting out in this field. And things have changed since I started this company in 2006.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The ‘Rules’</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Google insists webmasters adhere to their ‘rules’ and aims to reward sites with <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">high quality content</strong> and <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">remarkable ‘white hat’ web marketing techniques </strong>with<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> high rankings.</strong> Conversely it also <em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">needs</em> to penalise web sites that manage to rank in Google by breaking these rules.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
These rules are not laws, only guidelines, for ranking in Google; laid down <em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">by</em> Google. You should note that some methods of ranking in Google are, in fact, actually illegal. Hacking, for instance, is illegal.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
You can choose to follow and abide by these rules, bend them or ignore them – all with different levels of success (and levels of retribution, from Google’s web spam team). <em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">White hats</em> do it by the ‘rules’; <em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">black hats</em> ignore the ‘rules’.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
What you read in this article is perfectly within the laws and within the guidelines and will help you increase the traffic to your website through organic, or natural search engine results pages (SERPS).</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
While there are a lot of definitions of SEO (spelled Search engine optimi<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">s</strong>ation in the UK, Australia and New Zealand, or search engine optimi<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">z</strong>ation in the United States and Canada) organic SEO in 2015 is mostly about getting free traffic from Google, the most popular search engine in the world (and the only game in town in the UK):</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<img alt="Top Search Engines in the UK" class="alignnone  wp-image-17023" height="378" src="http://www.hobo-web.co.uk/wp-content/uploads/Screenshot-2014-01-11-01.17.50.png" style="border: 1px solid rgb(203, 204, 205); clear: both; display: block !important; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; height: auto; line-height: inherit; margin-bottom: 25px; margin-left: auto !important; margin-right: auto !important; margin-top: 25px; max-width: 100%; padding: 3px; text-align: center !important; vertical-align: baseline;" width="568" /></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
The guide you are reading is for the more technical minded.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Opportunity</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
The art of web seo is understanding how people search for things, and understanding what type of results Google wants to (or will) display to it’s users. It’s about putting a lot of things together to look for opportunity.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
A good optimiser has an understanding of how search engines like Google generate their natural SERPS to satisfy users’ <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">NAVIGATIONAL</strong>, <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">INFORMATIONAL</strong>and <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">TRANSACTIONAL</strong> keyword queries.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
A good search engine marketer has a good understanding of the short term and long term risks involved in optimising rankings in search engines, and an understanding of the type of content and sites Google (<em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">especially</em>) WANTS to return in it’s natural SERPS.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
The aim of any campaign is increased visibility in search engines.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
There are rules to be followed or ignored, risks to be taken, gains to be made, and battles to be won or lost.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
A Mountain View spokesman once called the search engine ‘<em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">kingmakers</em>‘, and that’s no lie.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Ranking high in Google is VERY VALUABLE – it’s effectively ‘free advertising’ on the best advertising space in the world.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Traffic from Google natural listings is STILL the most valuable organic traffic to a website in the world, and it can make or break an online business.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
The state of play STILL is that you can generate your own highly targeted leads, for FREE, just by improving your website and optimising your content to be as relevant as possible for a customer looking for your company, product or service.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
As you can imagine, there’s a LOT of competition now for that free traffic – even from Google (!) in some niches.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">The Process</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
The process can successfully practiced in a bedroom or a workplace, but it has traditionally involved mastering many skills as they arose including diverse marketing technologies including but not limited to:</div>
<ul style="background-color: #fefefe; border: 0px; color: #444444; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 16px; line-height: 21px; list-style: none outside; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">website design</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">accessibility</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">usability</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">user experience</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">website development</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">php, html, css etc</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">server management</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">domain management</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">copywriting</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">spreadsheets</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">back link analysis</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">keyword research</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">social media promotion</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">software development</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">analytics and data analysis</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">information architecture</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">looking at Google for hours on end</li>
</ul>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
It takes a lot, in 2015, to rank on merit a page in Google in competitive niches, and <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">the stick Google is hitting every webmaster with (at the moment, and for the foreseeable future) is the ‘<em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">QUALITY USER EXPERIENCE</em>‘ stick</strong>.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
If you expect to rank in Google in 2015, you’d better have a quality offering, not based entirely on manipulation, or old school tactics.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Is a visit to your site a good user experience? If not – beware <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">MANUAL QUALITY RATERS</strong> and <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">BEWARE the GOOGLE PANDA</strong> algorithm which is looking for signs of poor user experience and low quality content.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Google raising the ‘quality bar’ ensures a higher level of quality in online marketing in general (above the very low quality we’ve seen over the last years).</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Success online involves HEAVY INVESTMENT in on page content, website architecture, usability, conversion to optimisation balance, and promotion.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
If you don’t take that route, you’ll find yourself chased down by Google’s algorithms at some point in the coming year.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
This ‘what is seo’ guide (and this entire website) is not about churn and burn type of Google seo (called webspam to Google).</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">What Is A Successful Strategy?</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Get relevant. Get trusted. Get Popular.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
It’s is no longer just about manipulation. It’s about adding quality and often utilitarian content to your website which meet a PURPOSE that delivers USER SATISFACTION.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
If you are serious about getting more free traffic from search engines, get ready to invest time and effort into your website and online marketing.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Google wants to rank QUALITY documents in its results, and force those who want to rank high to invest in great content, or great service, that attracts editorial links from other reputable websites.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
If you’re willing to add a lot of great content to your website, and create buzz about your company, Google will rank you high. If you try to manipulate Google, it will penalise you for a period of time, and often until you fix the offending issue – which we know can LAST YEARS.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Backlinks in general, for instance,  are STILL weighed FAR too positively by Google and they are manipulated to drive a site to the top positions – for a while. That’s why blackhats do it – and they have the business model to do it. It’s the easiest way to rank a site, still today. If you are a real business who intends to build a brand online – you can’t use black hat methods. Full stop.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Google Rankings Are In Constant Ever-Flux</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
It’s Google’s job to MAKE MANIPULATING SERPS HARD.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
So – the people behind the algorithms keeps ‘moving the goalposts’, modifying the ‘rules’ and raising ‘quality standards’ for pages that compete for top ten rankings. In 2015 – we have ever-flux in the SERPS – and that seems to suit Google and keep everybody guessing.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Google is very secretive about its ‘secret sauce’ and offers sometimes helpful and sometimes vague advice – and some say offers misdirection – about how to get more from valuable traffic from Google.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Google is on record as saying the engine is intent on ‘frustrating’ search engine optimisers attempts to improve the amount of high quality traffic to a website – at least (but not limited to) – using low quality strategies classed as web spam.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
At its core, Google search engine optimisation is about <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">KEYWORDS</strong> and <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">LINKS</strong>. It’s about <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">RELEVANCE</strong>, <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">REPUTATION </strong>and<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> TRUST</strong>. It is about <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">QUALITY OF CONTENT</strong> & <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">VISITOR SATISFACTION</strong>. <em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">A</em><strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> Good USER EXPERIENCE</em></strong> is the end goal.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Relevance, Authority & Trust</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Web page optimisation is about making a web page being relevant enough for a query, and being trusted enough to rank for it.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
It’s about ranking for valuable keywords for the long term, on merit. You can play by ‘white hat’ rules laid down by Google, or you can choose to ignore those and go ‘black hat’ – a ‘spammer’. MOST seo tactics still work, for some time, on some level, depending on who’s doing them, and how the campaign is deployed.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Whichever route you take, know that if Google catches you trying to modify your rank using overtly obvious and manipulative methods, then they <em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">will</em> class you a web spammer, and your site will be penalised (normally you will not rank high for important keywords).</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
These penalties can last years if not addressed, as some penalties expire and some do not – and Google wants you to clean up any violations.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Google does not want you to try and modify your rank. Critics would say Google would prefer you paid them to do that using Google Adwords.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
The problem for Google is – ranking high in Google organic listings is a real social proof for a business, a way to avoid ppc costs and still, simply, the BEST WAY to drive REALLY VALUABLE traffic to a site.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
It’s FREE, too, once you’ve met the always-increasing criteria it takes to rank top.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
In 2015, you need to be aware that what works to improve your rank can also get you penalised (faster, and a lot more noticeably).</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
In particular, the Google web spam team is currently waging a pr war on sites that rely on <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">unnatural links</span></span> and other ‘manipulative’ tactics (and handing out severe penalties if it detects them) – and that’s on top of many algorithms already designed to look for other manipulative tactics (like keyword stuffing).</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Google is making sure it takes longer to see results from black <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">and</strong> white hat seo, and intent on ensuring a flux in it’s SERPS based largely on where the searcher is in the world at the time of the search, and where the business is located near to that searcher.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
There are some things you cannot directly influence legitimately to improve your rankings, but there is plenty you CAN do to drive more Google traffic to a web page.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Ranking Factors</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Google has HUNDREDS of ranking factors with signals that can change daily to determine how it works out where your page ranks in comparison to other competing pages.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
You will not ever find them all. Many ranking factors are on page, on site and some are off page, or off site. Some are based on where you are, or what you have searched for before.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
I’ve been in online marketing for 15 years. In that time, I’ve learned to focus on optimising elements in campaigns that offer the greatest return on investment of one’s labour.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
<strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">Learn SEO Basics….</strong></div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Here is few simple seo tips to begin with:</div>
<ul style="background-color: #fefefe; border: 0px; color: #444444; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 16px; line-height: 21px; list-style: none outside; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline;">
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">If you are just starting out, don’t think you can fool Google about everything all the time. Google has VERY probably seen your tactics before. So, it’s best to <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">keep your plan simple</strong>. GET RELEVANT. GET REPUTABLE. Aim for a good, satisfying visitor experience. If you are just starting out – you may as well learn how to do it within <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">Google’s Webmaster Guidelines</span></span> first. Make a decision, early, if you are going to follow Google’s guidelines, or not, and stick to it. Don’t be caught in the middle with an important project. Do not always follow the herd.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">If your aim is to deceive visitors from Google, in any way, Google is not your friend. Google is hardly your friend at any rate – but you don’t want it as your enemy. Google will send you lots of free traffic though if you manage to get to the top of search results, so perhaps they are not all that bad.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">A lot of optimisation techniques that are effective in boosting sites rankings in Google are against Google’s guidelines. For example: many links that may have once promoted you to the top of Google, may in fact today be hurting your site and it’s ability to rank high in Google. Keyword stuffing might be holding your page back…. You must be smart, and cautious, when it comes to building links to your site in a manner that Google *hopefully* won’t have too much trouble with in the FUTURE. Because they will punish you in the future.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Don’t expect to rank number 1 in any niche for a competitive without a lot of investment, work. Don’t expect results overnight. Expecting too much too fast might get you in trouble with the spam team.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">You don’t pay anything to get into Google, Yahoo or Bing natural, or free listings. It’s common for the major search engines to find your website pretty easily by themselves within a few days. This is made so much easier if your website actually ‘pings’ search engines when you update content (via XML sitemaps or RSS for instance).</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">To be listed and rank high in Google and other search engines, you really should consider and largely abide by search engine rules and <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">official guidelines for inclusion</span></span>. With experience, and a lot of observation, you can learn which rules can be bent, and which tactics are short term and perhaps, should be avoided.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Google ranks websites (relevancy aside for a moment) by the number and quality of incoming links to a site from other websites (amongst hundreds of other metrics). Generally speaking, a link from a page to another page is viewed in Google “eyes” as a vote for that page the link points to. The more votes a page gets, the more trusted a page can become, and the higher Google will rank it – in theory. Rankings are HUGELY affected by how much Google ultimately trusts the DOMAIN the page is on. BACKLINKS (links from other websites – trump every other signal.)</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">I’ve always thought if you are serious about ranking – do so with ORIGINAL COPY. It’s clear – search engines reward good content it hasn’t found before. It indexes it blisteringly fast, for a start (within a second, if your website isn’t penalised!). So – make sure each of your pages has enough text content you have written specifically for that page – and you won’t need to jump through hoops to get it ranking.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">If you have original quality content on a site, you also have a chance of generating inbound quality links (IBL). If your content is found on other websites, you will find it hard to get links, and it probably will not rank very well as Google favours diversity in it’s results. If you have <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">decent original content</span></span> on your site, you can let authority websites, those with <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">online business authority</span></span>, know about it, and they might link to you – this is called a <strong style="border: 0px; color: #47491e; font-family: HelveticaNeue, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">quality backlink</strong>.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Search engines need to understand a link is a link. Links can be designed to be ignored by search engines with the <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">rel nofollow</span></span> attribute.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Search engines can also find your site by other web sites linking to it. You can also <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">submit your site to search engines</span></span> direct, but I haven’t submitted any site to a search engine in the last 10 years – you probably don’t need to do that. If you have a new site I would immediately register it with Google Webmaster Tools these days.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Google and Bing use a crawler (Googlebot and Bingbot) that spiders the web looking for new links to spider. These bots might find a link to your home page somewhere on the web and then crawl and index the pages of your site if all your pages are linked together (in almost any way). If your website has an xml sitemap, for instance, Google will use that to include that content in it’s index. An xml site map is INCLUSIVE, not EXCLUSIVE.  Google will crawl and index every single page on your site – even pages out with an xml sitemap.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Many think Google will not allow new websites to rank well for competitive terms until the web address “ages” and acquires “trust” in Google – I think this depends on the quality of the incoming links. Sometimes your site will rank high for a while then disappears for months. A “honeymoon period” to give you a taste of Google traffic, no doubt.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Google WILL classify your site when it crawls and indexes your site – and this classification can have a DRASTIC affect on your rankings – it’s important for Google to work out WHAT YOUR ULTIMATE INTENT IS – do you want to classified as an affiliate site made ‘just for Google’, a domain holding page, or a small business website with a real purpose? Ensure you don’t confuse Google by being explicit with all the signals you can – to show on your website you are a real business, and your INTENT is genuine – and even more importantly today – FOCUSED ON SATISFYING A VISITOR.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">NOTE – <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">If a page exists only to make money from Google’s free traffic</span></span> – Google calls this spam.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">The transparency you provide on your website in text and links about who you are, what you do, and how you’re rated on the web or as a business is one way that Google could use (algorithmically and manually) to ‘rate’ your website. Note that Google has a HUGE army of quality raters and at some point they will be on your site if you get a lot of traffic from Google.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">To rank for specific keyword phrase searches, you generally need to have the keyword phrase or highly relevant words on your page (not necessarily altogether, but it helps) or in links pointing to your page/site.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Ultimately what you need to do to compete is largely dependent on what the competition for the term you are targeting is doing. You’ll need to at least mirror how hard they are competing, if a better opportunity is hard to spot.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">As a result of other quality sites linking to your site, the site now has a certain amount of<em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">real</em> <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">PageRank</span></span> that is shared with all the internal pages that make up your website that will in future help provide a signal to where this page ranks in the future.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Yes, you need to build links to your site to acquire more PageRank, or Google ‘juice’ – or what we now call <em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">domain authority </em>or<em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"> trust</em>. Google is a links based search engine – it does not quite understand ‘good’ or ‘quality’ content – but it does understand ‘popular’ content. It can also usually identify poor, or THIN CONTENT – and it penalises your site for that – or – at least – it takes away the traffic you once had with an algorithm change. Google doesn’t like calling actions the take a ‘penalty’ – it doesn’t look good. They blame your ranking drops on their engineers getting better at identifying quality content or links, or the inverse – low quality content and unnatural links. If they do take action your site for paid links – they call this a ‘Manual Action’ and you will get notified about it in Webmaster Tools if you <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">sign up</span></span>.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;"><span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">Link building</span></span> is not JUST a numbers game, though. One link from a “trusted authority” site in Google could be all you need to rank high in your niche. Of course, the more “trusted” links you build, the more trust Google will have in your site. It is evident you need MULTIPLE trusted links from MULTIPLE trusted websites to legitimately get the most from Google.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Try and get links within page text pointing to your site with relevant, or at least natural looking, keywords in the text link – not, for instance, in blogrolls or site wide links. Try to ensure the links are not obviously “machine generated” e.g. site-wide links on forums or directories. Get links from pages, that in turn, have a lot of links to them, and you will soon see benefits.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Onsite, consider linking to your other pages by <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">linking to them within text</span></span>. I usually only do this when it is relevant – often, I’ll link to relevant pages when the keyword is in the title elements of both pages. I don’t really go in for auto-generating links at all. Google has penalised sites for using particular auto link plugins, for instance, so I avoid them.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Linking to a page with actual key-phrases in the link help a great deal in all search engines when you want to feature for specific key-terms. For example; “seo scotland” as opposed to http://www.hobo-web.co.uk or “click here“. Saying that – in 2015, Google is punishing manipulative <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">anchor text</span></span> very aggressively, so be sensible – and stick to brand links and plain url links that build authority with less risk. I rarely ever optimise for grammatically incorrect terms these days (especially links).</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">I think the anchor text links in internal navigation is still valuable – but keep it natural. Google needs links to find and help categorise your pages. Don’t underestimate the value of a clever internal link keyword-rich architecture and be sure to understand for instance how many words Google counts in a link, but don’t overdo it. Too many links on a page could be seen as a poor user experience. Avoid lots of hidden links in your template navigation.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Search engines like Google ‘spider’ or ‘crawl’ your entire site by following all the links on your site to new pages, much as a human would click on the links of your pages. Google will crawl and index your pages, and within a few days normally, begin to return your pages in SERPS.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">After a while, Google will know about your pages, and keep the ones it deems ‘useful’ – pages with original content, or pages with a lot of links to them. The rest will be de-indexed. Be careful – too many low quality pages on your site will impact your overall site performance in Google. Google is on record talking about good and bad ratios of quality content to low quality content.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Ideally you will have unique pages, with <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">unique page titles</span></span> and <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">unique page descriptions</span></span> if you deem to use the latter. Google does not seem to use the meta description when actually ranking your page for specific keyword searches if not relevant and unless you are careful if you might end up just giving spammers free original text for their site and not yours once they scrape your descriptions and put the text in main content on their site. I don’t worry about <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">meta keywords</span></span> these days as Google and Bing say they either ignore them or use them as spam signals.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Google will take some time to analyse your entire site, analysing text content and links. This process is taking longer and longer these days but is ultimately determined by your domain authority / real PageRank as Google determines it.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">If you have a lot of duplicate low quality text already found by Googlebot on other websites it knows about, Google will ignore your page. If your site or page has spammy signals, Google will penalise it, sooner or later. If you have lots of these pages on your site – Google will ignore your efforts.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">You don’t need to keyword stuff your text and look dyslexic to beat the competition.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">You optimise a page for more traffic by increasing the frequency of the desired key phrase, related key terms, co-occurring keywords and synonyms in links, page titles and text content. There is no<span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;"> </span></span>ideal amount of text – no magic <span style="color: #663399; font-family: inherit;"><span style="font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit;">keyword density</span></span>. Keyword stuffing is a tricky business, too, these days.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">I prefer to make sure I have as many UNIQUE relevant words on the page that make up as many relevant long tail queries as possible.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">If you link out to irrelevant sites, Google may ignore the page, too – but again, it depends on the site in question. Who you link to, or HOW you link to, REALLY DOES MATTER – I expect Google to use your linking practices as a potential means by which to classify your site. Affiliate sites for example don’t do well in Google these days without some good quality backlinks.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Many search engine marketers think who you actually link out to (and who links to you) helps determine a topical community of sites in any field, or a hub of authority. Quite simply, you want to be in that hub, at the centre if possible (however unlikely), but at least in it. I like to think of this one as a good thing to remember in the future as search engines get even better at determining topical relevancy of pages, but I have never really seen any granular ranking benefit (for the page in question) from linking out.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">I’ve got by, by thinking external links to other sites should probably be on single pages deeper in your site architecture, with the pages receiving all your Google Juice once it’s been “soaked up” by the higher pages in your site structure (the home page, your category pages). This is old school though – but it still gets me by. I don’t need to think you really need to worry about that in 2015.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Original content is king and will attract a “natural link growth” – in Google’s opinion. Too many incoming links too fast might devalue your site, but again. I usually err on the safe side – I always aimed for massive diversity in my links – to make them look ‘more natural’. Honestly, I go for natural links in 2015 full stop.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Google can devalue whole sites, individual pages, template generated links and individual links if Google deems them “unnecessary” and a ‘poor user experience’.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Google knows who links to you, the “quality” of those links, and whom you link to. These – and other factors – help ultimately determine where a page on your site ranks. To make it more confusing – the page that ranks on your site might not be the page you want to rank, or even the page that determines your rankings for this term. Once Google has worked out your domain authority – sometimes it seems that the most relevant page on your site Google HAS NO ISSUE with will rank.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Google decides which pages on your site are important or most relevant. You can help Google by linking to your important pages and ensuring at least one page is really well optimised amongst the rest of your pages for your desired key phrase. Always remember Google does not want to rank ‘thin’ pages in results – any page you want to rank – should have all the things Google is looking for. PS – That’s a lot these days!</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">It is important you spread all that real ‘PageRank’ – or link equity – to your sales keyword / phrase rich sales pages, and as much remains to the rest of the site pages, so Google does not ‘demote’ pages into oblivion –  or ‘supplemental results’ as we old timers knew them back in the day. Again – this is slightly old school – but it gets me by even today.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Consider linking to important pages on your site from your home page, and other important pages on your site.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Focus on RELEVANCE first. Then, focus your marketing efforts and get REPUTABLE. This is the key to ranking ‘legitimately’ in Google in 2015.</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">Every few months Google changes it’s algorithm to punish sloppy optimisation or industrial manipulation. Google Panda and Google Penguin are two such updates, but the important thing is to understand Google changes its algorithms constantly to control its listings pages (over 600 changes a year we are told).</li>
<li style="border: 0px; color: #3e4018; font-family: inherit; font-size: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: 1.6em; list-style: outside; margin: 0px 0px 0px 20px; padding: 0px 0px 0px 3px; vertical-align: baseline;">The art of rank modification is to rank without tripping these algorithms or getting flagged by a human reviewer – and that is tricky!</li>
</ul>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Welcome to the <em style="border: 0px; font-family: inherit; font-size: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;">tightrope</em> that is modern web optimisation.</div>
<div style="background-color: #fefefe; border: 0px; color: #3e4018; font-family: HelveticaNeue-Light, 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif; font-size: 17px; line-height: 1.6em; padding: 7px 0px 21px; vertical-align: baseline;">
Read on if you would like to learn how to seo….</div>
</div>

SEO Tutorial For Beginners 2015

What is SEO? A simple definition of search engine optimisation in 2015 is that it is a technical and creative process to improve the vis...

Search Engine Optimization

<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
SEO Services | Why SEO? | SEO Samples | Inspirational SEO | For Startups</div>
<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
<em>A gift that keeps on giving!</em></div>
<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
SEO is a major player in web development today. If your site is not getting correctly optimized for search engine keywords, you are likely not getting the optimum number of visitors you could be getting each and every day. With a highly optimized site, even low level website designs can become extreme popular and earn a large return on investment.</div>
<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
And what makes SEO so valuable is it is not a one time return on investment. Once you are finished your SEO strategy, your website will still maintain the same quality traffic hits that were generated during the search engine optimization campaign.</div>
<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
New Blood takes SEO very seriously. For many small businesses we serve, having a website visible to as many eyes as possible is the only way to survive.</div>
<h2 style="background-color: white; color: #ff9c0a; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 14px; line-height: 25px; margin-bottom: 4px; margin-top: 10px; padding: 30px 0px 0px; text-shadow: rgba(0, 0, 0, 0.14902) 0px 1px 2px; text-transform: capitalize;">
Our Approach For Your Business</h2>
<ul style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px; list-style-type: none; margin-left: 0px; padding-left: 8px;">
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;"><strong>Research your target audience</strong> - There is no reason to have a website if you do not know who your target audience is.</li>
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;"><strong>Locate Obtainable Keywords</strong> - Everyone would love to be the first for major keywords such as "credit card" or "bank loan", but it does not make any sense to target these markets without any real expectation to get within the top page of search results. With your target audience in mind, it is easy to locate quality keywords that have a lower level of competition making it easy to earn the top search result spot for your business.</li>
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;"><strong>On Site SEO Strategy</strong> - With your keyword list in mind, we optimize your website so that it additionally geared towards feeding the highest quality result for the specific keywords.</li>
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;"><strong>Off Site SEO Strategy</strong> - Through in house article writing, quality link building, and staff training, we help your company grow it's web authority status, ultimately giving it the ranking it needs to get high results for the target keywords.</li>
</ul>
<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
The strategy is simple, but extensive. The results are not instantaneous, but long lasting. Without SEO, you may as well be placing your website into a folder and file it away to show visitors when they walk in your office building door.</div>
<h3 style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; line-height: 25px; text-shadow: rgba(0, 0, 0, 0.247059) 0px 1px 2px;">
Examples of Some SEO Sites</h3>
<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
The following are some sample websites that clearly indicate how with some quality writing and intelligent SEO planning, you can generate real results for a long time.</div>
<ul style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px; list-style-type: none; margin-left: 0px; padding-left: 8px;">
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;">Inexpensive Wedding Idea - Design a simple website that is clean with quality content and users will appreciate that you have delivered exactly what they are looking for.</li>
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;">WP Theme Business - Finding the best wordpress theme for your business.</li>
<li style="background: url(http://www.newblood.com/images/bullet-arrow.gif) 0% 50% no-repeat; margin-bottom: 10px; padding-left: 24px;">Beach volleyball videos - We've compiled some of the greatest beach volleyball videos of the past with some of the top beach volleyball videos of the present. Including videos from the FIVB tour, the AVP, the Jose Cuervo Pro Beach Volleyball Tour, CBVA, and the NVL Tour.</li>
</ul>
<div style="background-color: white; color: #333333; font-family: Verdana, Arial, Helvetica, sans-serif; font-size: 12px; line-height: 25px;">
<br /></div>

Search Engine Optimization

SEO Services | Why SEO? | SEO Samples | Inspirational SEO | For Startups A gift that keeps on giving! SEO is a major player in web deve...

Examples of Title Tags That Rock at Local SEO

<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;"><a href="http://searchengineland.com/writing-html-title-tags-humans-google-bing-59384" style="color: #216194;" target="_blank">Title tags</a> have been around forever (at least in Web years), and they’re not particularly sexy.  But they’ve always been a big influence on rankings, and probably will be for at least a while.</span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">People ask me how I’d write a title tag.  It’s a good question, but I’d rather explain with examples than blabber on about best-practices.</span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">I’ve rounded up 50 examples from 50 “local” businesses.  I went to all that trouble because you’ll need to go to a little trouble, too: Your title tags can <a href="http://moz.com/local-search-ranking-factors" style="color: #216194;" target="_blank">affect your local rankings</a> big-time – probably more than they should.  It’s worth taking the time to write good ones.</span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">Some of these examples belong to clients of mine, but most examples I found just by poking around.</span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">Most of these title tags aren’t flawless (not that there’s such a thing as a “perfect” title tag anyway).  And I’m not saying they’re the reason these businesses rank well.</span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">But these title tags do seem to pull their weight.  All the businesses rank well as of this writing – usually both in the Google+ Local results and in the <a href="http://moz.com/blog/understand-and-rock-the-google-venice-update" style="color: #216194;" target="_blank">local-organic results</a>.</span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">By the way, all the title tags are for homepages, not that that makes a difference: You’d go about writing a title tag for a subpage in the same way.</span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">Flip through these 50 examples of good title tags, and see how you can make yours a little better:</span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">RJTCarpentryandTile.com<br /><span style="color: navy;"><em>Carpentry Boston & Tile Installer – RJT Carpentry and Tile</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">PortlandAcupuncture.net<br /><span style="color: navy;"><em>An Sen Acupuncture in Portland Oregon</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">CreativeConcreteInc.com<br /><span style="color: navy;"><em>Concrete Driveways, Patios – New Brighton MN – Creative Concrete Inc.</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">PringleLaw.ca<br /><span style="color: navy;"><em>Criminal Defence Lawyers Edmonton | Pringle Chivers Sparks Teskey</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">NashuaDentist.com<br /><span style="color: navy;"><em>Nashua Dentist | Todd G Pollack DMD | Cosmetic Dentistry | Nashua NH 03064</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">DesignSpree.com<<br /><span style="color: navy;"><em>Furniture Store – Northern NJ, Bergen County & Princeton | Design Spree</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">ChandleeJewelers.com<br /><span style="color: navy;"><em>Chandlee Jewelers: Your Trusted Source for Diamond & Gemstone Jewelry in Athens since 1980</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">BarbaraOliverandCo.com<br /><span style="color: navy;"><em>Barbara Oliver & Co Jewelry: Engagement Rings, Diamonds, Design, Appraisals | Buffalo Jewelers</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">FarzadLaw.com<br /><span style="color: navy;"><em>Farzad Family Law – Top Orange County Divorce Lawyers & Family Law Attorneys</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">IceDamRemovalGuys.com<br /><span style="color: navy;"><em>Ice Dam Removal Minneapolis & St. Paul MN | IceDamRemovalGuys.com</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">WestlakeDermatology.com<br /><span style="color: navy;"><em>Westlake Dermatology & Cosmetic Surgery – Austin Dermatologists</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">SuwaneeFamilyDentistry.com<br /><span style="color: navy;"><em>Suwanee, GA Dentist – Suwanee Family Dentistry – General Dentist</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">USAMoneyToday.com<br /><span style="color: navy;"><em>Car Title Loans in Las Vegas | USA MONEY TODAY</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">PortobelloDental.com<br /><span style="color: navy;"><em>Dentist in Dublin, Award winning | Portobello Dental Clinic</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">Monterey-Chiropractic.com<br /><span style="color: navy;"><em>Brunke Chiropractic | Monterey Chiropractors</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">DrKoziol.com<br /><span style="color: navy;"><em>Back and Neck Center of Brick – Chiropractic & Physical Therapy, Brick, NJ</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">JustinDeMutiisPhotography.com<br /><span style="color: navy;"><em>Tampa Wedding Photographer – Justin DeMutiis Photography – Tampa, FL</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">VECC24.com<br /><span style="color: navy;"><em>24 Hour Las Vegas Veterinary Emergency Care</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">CSRoofingCompany.com<br /><span style="color: navy;"><em>Welcome to CS Roofing | Roofing Company, Replacement and Repair</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">PerspectiveCareers.com<br /><span style="color: navy;"><em>Perspective Consulting – Career & Educational Coaching – Oakdale, MN</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">AffordableConcreteCutting.com<br /><span style="color: navy;"><em>Concrete Cutting | Concrete Core Drilling Contractor</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">SqueekyCleanWindowCleaning.com<br /><span style="color: navy;"><em>Window Cleaning & Pressure Washing | Medford, Ashland, S. Oregon</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">SAEndo.com<br /><span style="color: navy;"><em>Tucson’s premier Endodontist Root Canal Specialists</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">SeattleCarpetCleaning.com<br /><span style="color: navy;"><em>Heaven`s Best Carpet Cleaning – Rug Cleaning in Seattle and Tacoma WA</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">WheatonFamilyDental.com<br /><span style="color: navy;"><em>Family Dentist Wheaton IL | Wheaton Family Dental Care</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">LyndaleGarage.net<br /><span style="color: navy;"><em>Car and Truck Repair Springfield, MA – Lyndale Garage Inc.</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">VivaDaySpa.com<br /><span style="color: navy;"><em>Viva Day Spa | Austin, TX | Massage, Nails, Facials, Skin Care & Gift Certificates</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">RickDyson.com<br /><span style="color: navy;"><em>Boulder Divorce Lawyer & Family Law Attorney | Rick Dyson | Home</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">RobertSarroMD.com<br /><span style="color: navy;"><em>Dr. Robert Sarro Dermatology in Boca Raton, FL</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">SeptServices.com<br /><span style="color: navy;"><em>Skilled Home Health Care in Dallas and North Texas | September Services</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">RoyalTuxedoAustin.com<br /><span style="color: navy;"><em>Royal Tuxedo | Austin, San Antonio, Laredo</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">ElwoodsTreeService.com<br /><span style="color: navy;"><em>Elwood’s Tree Service in Salem Oregon</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">Motherhood.com<br /><span style="color: navy;"><em>Maternity Clothes, Maternity Wear & More | Motherhood Maternity</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">LawnPride.com<br /><span style="color: navy;"><em>Lawn Pride | Your Indianapolis Lawn Care Company</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">NorthCoastPaving.com<br /><span style="color: navy;"><em>NORTH COAST PAVING | Paving Contractor | Cleveland, Ohio</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">Dr-Rottler.com<br /><span style="color: navy;"><em>Plastic Surgery St. Louis | Paul Rottler, MD, FACS</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">LifeCareDental.com.au<br /><span style="color: navy;"><em>LifeCare Dental 9221 2777 Dentist in Perth Open 7 Days 8am – 8pm</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">BillTheDogWalker.com<br /><span style="color: navy;"><em>Bill the Dog Walker – Premier Dog Walking Service</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">Avalon-Laser.com<br /><span style="color: navy;"><em>Laser Hair Removal San Diego | Botox | Avalon Laser Medical Spa</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">SakstrupsTowing.com<br /><span style="color: navy;"><em>Ann Arbor Towing | Heavy Duty Towing – Michigan Roadside Assistance</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">SSLimousine.com<br /><span style="color: navy;"><em>S&S Limousine | Rochester, Buffalo, Syracuse NY Limo Service</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">APlusCS.com<br /><span style="color: navy;"><em>Aplus Computer Service | 10% OFF Coupon “INTERNET632″ 973-483-5359</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">HairstonAppliance.com<br /><span style="color: navy;"><em>Hairston Appliances – Appliances, appliance repair and parts – Akron, Ohio</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">LibertyTobacco.com<br /><span style="color: navy;"><em>Liberty Tobacco, San Diego’s Destination Cigar Lounge for Cigar and Pipe Smokers</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">StandardKitchen.com<br /><span style="color: navy;"><em>Custom Remodeling in Knoxville | Standard Kitchen & Bath</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">DebisBridal.com<br /><span style="color: navy;"><em>San Antonio Wedding dresses and bridesmaid gowns – Debi’s Bridal</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">BrowardMarbleandGranite.com<br /><span style="color: navy;"><em>Granite Fort Lauderdale | Custom Countertops | Marble | Quartz</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">ParkerFenceandDeck.com<br /><span style="color: navy;"><em>Savannah’s #1 Fence and Deck Contractor</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">DunhamCPAs.com<br /><span style="color: navy;"><em>Dunham Associates CPAs – Certified Public Accountants in San Jose, CA</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">MontecitoChimneyService.com><br /><span style="color: navy;"><em>Santa Barbara Chimney Cleaning – Montecito Chimney Service</em></span></span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">—</span></div>
<div style="font-family: Arial, Helvetica, Tahoma, sans-serif; font-size: 16px; line-height: 22px; padding: 0px 0px 15px;">
<span style="background-color: white;">Do you have any very solid examples of title tags?  Leave a comment and let me know!  (Please don’t include a link; just the name of the page.)</span></div>

Examples of Title Tags That Rock at Local SEO

Title tags have been around forever (at least in Web years), and they’re not particularly sexy. But they’ve always been a big influence o...