Search Engine Optimization

<div style="box-sizing: border-box; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 24px; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
SEO techniques are classified into two broad categories:</div>
<ul class="list" style="box-sizing: border-box; color: #313131; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 22px;">
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<b style="box-sizing: border-box;">White Hat SEO</b> - Techniques that search engines recommend as part of a good design.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
<b style="box-sizing: border-box;">Black Hat SEO</b> - Techniques that search engines do not approve and attempt to minimize the effect of. These techniques are also known as spamdexing.</div>
</li>
</ul>
<h2 style="box-sizing: border-box; color: #121214; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.7em; font-weight: normal; left: 0px; letter-spacing: -1px; line-height: 1.5em; margin: 0.2em 0.2em 0.2em 0px; padding: 0px; position: relative; text-shadow: rgb(204, 204, 204) 1px 1px 2px;">
White Hat SEO</h2>
<div style="box-sizing: border-box; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 24px; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
An SEO tactic is considered as White Hat if it has the following features:</div>
<ul class="list" style="box-sizing: border-box; color: #313131; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 22px;">
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
It conforms to the search engine's guidelines.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
It does not involve in any deception.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
It ensures that the content a search engine indexes, and subsequently ranks, is the same content a user will see.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
It ensures that a web page content should have been created for the users and not just for the search engines.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
It ensures good quality of the web pages.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
It ensures availability of useful content on the web pages.</div>
</li>
</ul>
<div style="box-sizing: border-box; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 24px; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Always follow a White Hat SEO tactic and do not try to fool your site visitors. Be honest and you will definitely get something more.</div>
<h2 style="box-sizing: border-box; color: #121214; font-family: 'Open Sans', Arial, sans-serif; font-size: 1.7em; font-weight: normal; left: 0px; letter-spacing: -1px; line-height: 1.5em; margin: 0.2em 0.2em 0.2em 0px; padding: 0px; position: relative; text-shadow: rgb(204, 204, 204) 1px 1px 2px;">
Black Hat or Spamdexing</h2>
<div style="box-sizing: border-box; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 24px; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
An SEO tactic, is considered as Black Hat or Spamdexing if it has the following features:</div>
<ul class="list" style="box-sizing: border-box; color: #313131; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 22px;">
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Attempting ranking improvements that are disapproved by the search engines and/or involve deception.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Redirecting users from a page that is built for search engines to one that is more human friendly.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Redirecting users to a page that was different from the page the search engine ranked.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Serving one version of a page to search engine spiders/bots and another version to human visitors. This is called <b style="box-sizing: border-box;">Cloaking</b> SEO tactic.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Using hidden or invisible text or with the page background color, using a tiny font size or hiding them within the HTML code such as "no frame" sections.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Repeating keywords in the metatags, and using keywords that are unrelated to the website content. This is called <b style="box-sizing: border-box;">metatag stuffing</b>.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Calculated placement of keywords within a page to raise the keyword count, variety, and density of the page. This is called <b style="box-sizing: border-box;">keyword stuffing</b>.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Creating low-quality web pages that contain very little content but are instead stuffed with very similar keywords and phrases. These pages are called <b style="box-sizing: border-box;">Doorway or Gateway Pages</b>.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Mirror websites by hosting multiple websites - all with conceptually similar content but using different URLs.</div>
</li>
<li style="background-attachment: initial; background-clip: initial; background-image: url(http://www.tutorialspoint.com/images/icon-bullet.png); background-origin: initial; background-position: 0px 4px; background-repeat: no-repeat; background-size: initial; box-sizing: border-box; color: black; line-height: 24px; list-style: none; margin-bottom: 5px; padding: 0px 0px 0px 19px;"><div style="box-sizing: border-box; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. This is called <b style="box-sizing: border-box;">page hijacking</b>.</div>
</li>
</ul>
<div style="box-sizing: border-box; font-family: 'Open Sans', Arial, sans-serif; font-size: 14px; line-height: 24px; margin: 0em 0.2em 1em; padding: 0px; text-align: justify; word-wrap: break-word;">
Always stay away from any of the above Black Hat tactics to improve the rank of your site. Search engines are smart enough to identify all the above properties of your site and ultimately you are not going to get anything.</div>

Tactics & Methods

SEO techniques are classified into two broad categories: White Hat SEO - Techniques that search engines recommend as part of a good des...